"显示404元，支付时价格却变成了515元"，一年一度的春运又将拉开大幕，第三方购票平台在火车票、 机票的基础价格之外，售卖其开发、提供各种"增值服务"的套路再次引发舆论热议。媒体调查发现，尽 管"默认勾选"已不多见，但取而代之的是更加隐蔽、复杂的"价格排序陷阱"和"视觉误导"。 一段时间里，默认勾选等粗放的强制"捆绑销售"成为第三方售票平台的一种"陋规"，法律明示禁止后的 平台票务市场，以合规为目标的整改，则并不意外地出现类似"道高一尺魔高一丈"的各种擦边做法。 赤裸裸的"默认勾选"不能再明火执仗，但以页面设计、形成色差的方式误导消费者，通过价格排名诱导 消费者"闭眼入"等更隐晦的手段不仅依然存在，而且还在花样翻新，让那一部分并非全都能仔细看清每 一步选项的消费者继续"中招"。 通过价格排序诱导消费者选择添加了增值服务的套餐；通过页面设计将增值服务进行视觉分隔，造成单 独收费的假象……这些看起来并不高级的误导方式，却再次成为第三方平台售票诱导消费者选择其增值 服务的趁手兵器，也让消费者买到一张干干净净的裸票成为不易完成的任务。 2019年1月实施的《电子商务法》明确规定，电子商务经营者搭售商品或服务，需以显 ...

新增流量管控，将数字人主播等人工智能生成内容纳入监管；对"仅退款""二选一""大数据杀熟"等行为 进一步细化规范……市场监管总局和国家网信办近日联合发布《网络交易平台规则监督管理办法》《直 播电商监督管理办法》。这两部新规都关乎网络交易秩序，围绕压实平台责任、充分保障平台内经营 者、消费者权益，提出了哪些新举措？在市场监管总局1月7日举行的新闻发布会上，市场监管总局有关 司局负责人进行了解读。 新增流量管控，将数字人主播等人工智能生成内容纳入监管—— 市场监管总局网监司司长朱剑桥介绍，《直播电商监督管理办法》针对直播电商行业特点，强化监管手 段，将流量管控纳入监管工具箱；将数字人主播等人工智能生成内容纳入监管，避免新技术成为生成或 传播虚假信息的"挡箭牌"，促进人工智能技术在直播电商领域的规范应用。 例如，办法规定，市场监管部门、网信部门将直播间运营者、直播营销人员、直播营销人员服务机构违 法情况通报直播电商平台经营者的，直播电商平台经营者应当对相关主体及时采取警示、限制功能、限 制流量、暂停直播、限期停播、关闭账号、禁止重新注册账号、列入黑名单等处置措施；使用人工智能 生成的人物图像、视频从事直播电商活动的 ...

本报讯（记者苏昭宇 通讯员何正君 颜红日）1月5日，记者从南宁市市场监管局获悉，2025年第四季 度，该局组织对南宁市辖区各平台企业及其他经营者开展网络交易专项监测，累计监测发货地为南宁市 的电子商务经营者50098个次，商品链接2574863条次，排查出涉嫌违法违规线索55条。 据 了解，2025年10月1日至12月31日，南宁市市场监管局对淘宝、淘宝闪购、抖音、美团、京东、大众 点评、小红书、天猫、华夏壹号商城、金岛企服等平台及网站开展网络交易专项监测，商品类别包括但 不限于食品、药品、医疗器械、厨房灶具、电动自行车等多个领域。 从平台分布来看，涉嫌违法违规线索主要集中在淘宝（17条）、淘宝闪购（12条）、抖音（8条）、美 团（6条）、京东（5条）、大众点评（2条）、小红书（2条）等。涉嫌违法违规行为主要包括：销售无 3C认证燃气具、非法改装电动自行车、食品资质违规、普通化妆品备案信息已过期/注销、开展促销活 动未标明期限、产品页面未公示医疗器械注册证/备案凭证、专利标注不规范、食品宣传医疗功效、药 品网络经营者未按要求公示证照、销售无3C认证消防产品、婴幼儿乳粉广告违法、进口化妆品无中文 标签、教育培训 ...

Core Insights - As of the end of July, Anhui has registered 1.224 million online business entities and 1.103 million individual online stores, with annual growth rates of 43.1% and 44.5% respectively since the start of the 14th Five-Year Plan [1] Group 1: Regulatory and Development Initiatives - Anhui has emphasized a dual approach of regulation and development, focusing on innovative online and offline integrated regulatory models [1] - The province is actively promoting the legislation of the "Anhui Province Network Transaction Supervision and Management Regulations" to address legal gaps in online transaction regulation [1] - Measures have been implemented to support platform enterprises in reducing costs, mitigating risks, and enhancing vitality [1] Group 2: Engagement and Communication - The government has organized forums for private entrepreneurs in the platform economy sector to gather feedback and strengthen communication between government and enterprises [1]

Core Viewpoint - The regulation of individual online stores should prioritize the protection of livelihoods and development to achieve a win-win situation for regulators, platforms, store owners, and consumers [6] Group 1: Background and Importance - Individual online stores, despite their small transaction scale, constitute about 60% of the total operators on e-commerce platforms, making them a crucial part of China's e-commerce ecosystem [2] - In 2024, consumer complaints against individual online stores accounted for 56.6% of total complaints, highlighting the need for better regulation [2] Group 2: Regulatory Framework - The "Regulations on the Management of Individual Online Stores" was implemented on June 1, 2024, to fill the regulatory gap and standardize the management of individual online stores [3] - This regulation is the third in a series of recent regulatory updates aimed at improving platform governance and enhancing the scientific and standardized level of online transaction regulation [3] Group 3: Key Features of the Regulations - The regulations establish unified standards for entry, operation, exit, and data reporting for individual online stores, ensuring that platforms take on management responsibilities [4][5] - The entry standards are set based on the "minimum necessity" principle, and the regulations include measures for credit incentives and support to balance regulation with the encouragement of small businesses [5] Group 4: Economic Impact - Individual online stores play a vital role in the platform economy, contributing to economic growth, consumer spending, job creation, and overall livelihood [5][6] - The existence of these stores is essential for some families, making effective regulation crucial for maintaining their economic stability [6]