Core Insights - The article discusses the rising trend of summer retreat tourism in China, particularly in regions like Yunnan and Guizhou, where cooler climates attract tourists seeking relief from high temperatures [2][5][8] - This new economic model transforms local "cool resources" into a "hot economy," with long-term rentals becoming fashionable among tourists [2][3] Group 1: Market Dynamics - Yunnan's Qujing City offers a summer climate averaging 19.7°C, leading to increased long-term rentals, with companies like Licheng providing over 100 beds and meals for tourists [2][5] - In Guizhou's Xishui County, 28 summer retreat projects have attracted 36,000 households, primarily from outside the region, indicating a strong demand for cool-weather tourism [2][5] Group 2: Visitor Trends - Data shows that 2.803 million people engaged in summer retreats in Yunnan in the first half of 2025, marking a 45.4% year-on-year increase, with an average stay of 91 days, extending by 11 days compared to previous years [5][8] - The average rental period for summer stays in Yunnan has increased by 67% this summer, reaching an average of 45 days [5][8] Group 3: Economic Impact - The summer retreat model not only provides stable income for homeowners but also boosts local industries such as dining, transportation, and cultural experiences [5][6] - In Qujing, the dining expenditure of retreat tourists accounts for 40% of their total spending, significantly higher than the 10% spent by regular tourists [5][6] Group 4: Industry Evolution - The summer retreat tourism has evolved from a niche choice to a large-scale industry, with innovative offerings like nature camps and wellness activities gaining popularity [6][7] - The Chinese government is actively promoting the development of the summer economy, enhancing service quality and integrating climate and tourism resources [8][9] Group 5: Technological Integration - Some tourist areas have introduced "cool maps" apps and real-time "coolness index" systems, leveraging technology to enhance the summer retreat experience [9]