Core Insights - Guangzhou's beauty products, particularly sunscreen sprays and lightweight makeup, have gained significant popularity in overseas markets, with exports reaching approximately 6.43 billion yuan in the first seven months of this year, marking a year-on-year growth of about 45% [1] - The city of Guangzhou is a major hub for the cosmetics industry, with an annual output value exceeding 100 billion yuan, accounting for over 70% of Guangdong province's total cosmetics production [1] - The Guangzhou Customs has implemented various supportive measures to facilitate the high-quality development of the cosmetics industry, including policy guidance and streamlined export processes [1][2] Industry Overview - The Huadu District in northern Guangzhou is a key production base for cosmetics, housing over 300 manufacturing companies and leading the nation in the number of trademarks and patents for self-owned brands [1] - In the first seven months of this year, Baiyun District's cosmetics exports reached approximately 2.2 billion yuan, reflecting a year-on-year increase of 32.1% [1] Regulatory Support - To support the booming "cool economy" related to sunscreen products, the Huadu Customs has established a "Summer Special Window" to provide pre-declaration label guidance and pre-examination for export sunscreen products [2] - The customs has introduced multiple facilitation measures, including advance declaration, appointment inspections, and priority checks to enhance the efficiency of customs clearance [2] - Strict sampling inspections and risk monitoring are conducted to ensure the quality and safety of exported cosmetics, with a focus on improving self-inspection capabilities in key production processes [2]

今年夏天"广州美妆"备受海外市场欢迎，防晒喷雾、控油轻薄底妆、清凉护理等防晒美妆产品源源不断 输往东盟、欧盟、拉美等海外市场。据广州海关统计，今年前7月，广州市出口化妆品约64.3亿元，同 比增长约45%。 广州是化妆品产业大市，具有头部企业集聚、科技创新能力强、市场辐射范围广等特点，年产值超过 1000亿元，产业规模占广东省70%以上。 为支持化妆品产业高质量发展，广州海关所属广州车站海关依托"关长联系企业""政策直通车"等机制， 加强原产地政策宣讲与出口目的国家（地区）关税享惠指导，针对性推送化妆品出口通关最新政策和国 外相关技术标准，面对面解答企业政策咨询及困难诉求，打造政策扶持惠企快车道。同时，优化取样送 样流程，推动样品检测、报告出具、证书打印等流程快速衔接，助力夏日防晒美妆产品顺畅出口。 地处广州北部的花都区也是全国重要的化妆品产业集群和生产基地之一，现有化妆品生产企业300余 家，自主品牌商标及专利数量稳居全国前列。据统计，今年前7月，白云区出口化妆品约22亿元，同比 增长32.1%。 为助力防晒化妆品等"清凉经济"火热出海，广州海关所属花都海关开设"夏日专窗"，安排专员对出口防 晒产品开展申报 ...

Core Insights - The beverage industry is experiencing a surge in popularity for mint-flavored products, driven by strong sales growth and innovative marketing strategies [1][3][5] - The trend is characterized by "scene marketing" and "sensory marketing," effectively meeting consumer demand for refreshing options during high temperatures [2][5] Industry Trends - Mint-flavored beverages and desserts have seen significant sales increases, with some brands reporting record sales, such as 990,000 cups sold in a single day [1][3] - The trend has expanded beyond beverages to include desserts, with products like mint chocolate ice cream and mint-flavored cakes becoming bestsellers [3][4] Marketing Strategies - Brands are leveraging social media platforms to promote mint products, with topics related to mint beverages gaining over 600,000 views on Douyin [5] - Collaborations with food bloggers and influencers through reviews and live streams have enhanced brand visibility and consumer engagement [5] Consumer Behavior - The demand for refreshing mint products has intensified due to prolonged high temperatures, prompting brands to innovate and diversify their offerings [5] - Consumers are increasingly sharing their experiences with mint products on social media, contributing to positive word-of-mouth and brand reputation [5]

Group 1: Summer Travel Trends - The summer travel season for 2025 has concluded, with nearly half of domestic tourists opting for interprovincial long-distance travel, reflecting a more rational approach to travel spending [1] - Jiangsu province saw a 14% year-on-year increase in hotel bookings, with major sources of visitors coming from Shanghai, Beijing, Hangzhou, Hefei, and Shenzhen [1] - Popular attractions in Jiangsu included Suzhou's Humble Administrator's Garden, Yangzhou's Slender West Lake, and Nanjing's Niushou Mountain Cultural Tourism Area [1] Group 2: Cooling Travel Preferences - The "cooling travel" trend emerged due to record high temperatures, with destinations like Weihai and Guilin becoming popular for their average temperatures below 30°C [2] - The "chartered car + cooling vacation" model gained traction, with orders for popular cooling destinations in Guizhou and Yunnan increasing by over 80% [2] - Lesser-known cooling destinations such as Chifeng in Inner Mongolia and Dandong in Liaoning saw order volumes increase by over 200% [2] Group 3: Impact of Media on Tourism - The popularity of the TV series "A Mortal's Journey to Immortality" significantly boosted tourism in Xinjiang's Nalati Scenic Area, with a 68% increase in interest over the past month [4] - Xinjiang's tourism orders rose by over 20% during the summer, with Urumqi experiencing an 11% growth [4] - The animated film "The Little Monster of Langlang Mountain" contributed to a 43% increase in ticket sales for attractions in Datong, with overall tourism orders rising by over 40% [5] Group 4: Outdoor Activities and Family Travel - There was a more than 100% increase in searches for outdoor activities such as camping and hiking, with rafting projects particularly popular [7] - Rafting orders in Jiangxi's Dajue Mountain increased fourfold, while nighttime rafting in Jiangsu's Changzhou also gained popularity [7] - Families remained the core group for summer travel, accounting for 35% of related orders, with car rental and self-driving travel orders rising by 77% [7] Group 5: Inbound and Outbound Travel Dynamics - Inbound travel remained strong, with Shanghai, Shenzhen, Guangzhou, Beijing, and Chengdu as the top five destinations [9] - Major source countries for inbound tourists included South Korea, the USA, Japan, Thailand, and Russia, with museum ticket sales increasing by nearly 20% year-on-year [9] - Outbound travel destinations with cooling attributes included Japan, Thailand, South Korea, Hong Kong, and Malaysia, with hotel orders for Okinawa and Jeju Island increasing by 98% and 44%, respectively [12] Group 6: Upcoming Travel Promotions - With a rational decline in summer travel prices, the upcoming National Day and Mid-Autumn Festival period is expected to see a surge in hotel prices, rising by 30% to 50% compared to regular days [14] - Ctrip has launched the "919 Global Travel Festival," collaborating with over 4,000 travel brands to offer promotional activities [14] - Ctrip also introduced a guarantee for hotel bookings in ten countries, allowing users to receive a full refund if their visa application is denied [14]

Group 1 - The "cool economy" has emerged as a significant driver of summer consumption, transforming the way consumers engage with various industries such as transportation, accommodation, dining, and retail [1][2] - The search volume for "cooling" related keywords increased by over 300% since July, indicating a strong consumer interest in summer vacation destinations known for their cooler climates [1] - Cities like Guiyang, Liupanshui, and Weining have successfully leveraged their unique climate resources to attract tourists, leading to a surge in bookings and occupancy rates [2] Group 2 - The integration of climate resources with cultural and tourism initiatives has created new economic opportunities, exemplified by Weining's high occupancy rates and significant sales growth in local products [2] - The summer economy is viewed as a "golden period" for consumption, with the potential for growth in the cooling consumption sector, driven by the demand for health, leisure, and quality living [2] - The shift from summer cooling to a year-round "cool economy" reflects an evolution in consumer behavior and industry innovation, emphasizing the need for improved industry chains and enhanced consumer experiences [3]

Group 1 - The "cooling economy" is thriving in response to ongoing high temperatures, with various innovative solutions emerging to meet consumer demand for relief from the heat [1][2] - Underground air-raid shelters are being transformed into "cooling havens," offering recreational activities and dining experiences, showcasing a creative adaptation of existing infrastructure [1] - The "lazy economy" is gaining traction as more consumers opt for home-based cooling solutions, leading to a surge in sales of convenient food items and increased subscriptions to online entertainment platforms [1] Group 2 - The export of cooling products from China, such as ice cream and air conditioning units, has seen significant growth, with notable increases in sales figures for various regions [2] - The "cooling economy" is not only creating new consumer markets but also driving advancements in manufacturing and technology, highlighting the importance of aligning production with consumer needs [2] - Companies that can effectively respond to consumer demand for cooling products and services are positioned to convert these "cool resources" into substantial revenue streams [2]

Core Viewpoint - The "cooling economy" is emerging as a response to high temperatures, reflecting diverse consumer needs and innovative business strategies that go beyond mere product sales to create meaningful experiences and connections [1][2][3][4] Group 1: Market Trends - High temperatures have led to a surge in demand for cooling products and services, such as air conditioners and ice products, with Zhejiang and Fujian seeing significant overseas sales [1] - The transformation of unconventional spaces, like air raid shelters into leisure areas, showcases the adaptability of businesses to meet consumer demands [1][3] Group 2: Consumer Behavior - The "cooling economy" highlights the changing consumer preferences, where people seek not just products but experiences that resonate with their lifestyle, such as community ice cabinets and unique leisure spaces [3] - The rise of the "it economy" reflects a growing trend among pet owners to invest in cooling solutions for their pets, indicating a broader shift in consumer spending habits [1][3] Group 3: Business Strategies - Successful businesses in the "cooling economy" are those that understand and respond to consumer needs with tailored services rather than simply following trends [2][3] - Companies are encouraged to develop "perception" and "wisdom" skills to effectively translate consumer demands into innovative offerings, enhancing both physical and emotional experiences [3] Group 4: Economic Implications - The "cooling economy" serves as a reflection of China's economic resilience, demonstrating the ability to quickly adapt to short-term demands while focusing on long-term quality improvements [3] - The shift from basic availability of products to a focus on quality of life signifies an ongoing industrial upgrade driven by consumer expectations [3][4]

Core Insights - The "cooling economy" is thriving in response to high temperatures, showcasing diverse consumer needs and innovative business solutions [1][3][4] - The success of this economy relies on understanding consumer demands and providing tailored services rather than merely following trends [2][3] Group 1: Market Trends - High temperatures have led to increased sales of cooling products such as ice products from Zhejiang and air conditioners from Fujian, indicating a strong export market for "Chinese cooling" solutions [1] - Unique adaptations, like transforming air raid shelters into leisure spaces and offering pet cooling mats, reflect a shift towards personalized consumer experiences [1][3] Group 2: Challenges and Opportunities - Some businesses fail to capitalize on the "cooling economy" by merely replicating popular trends without understanding customer needs, leading to short-lived success [2] - The importance of "perception" and "wisdom" in transforming cooling resources into profitable ventures is emphasized, highlighting the need for innovative approaches [3] Group 3: Economic Implications - The "cooling economy" serves as a reflection of China's economic resilience, demonstrating the ability to quickly respond to short-term demands while focusing on long-term quality improvements [3] - Consumer expectations are evolving from mere availability to quality, driving continuous upgrades in various industries [3][4]

Group 1: Core Insights - The "Su Super" league has significantly boosted consumer spending in Jiangsu, generating 38 billion yuan in economic activity [2] - The league has become a focal point for local businesses, driving foot traffic and sales in various sectors [3][4] - The event has transformed into a powerful economic engine, enhancing both consumption and industrial upgrades across Jiangsu [9] Group 2: Consumer Impact - Local businesses have leveraged the "Su Super" event to attract customers, with promotions linked to ticket holders leading to increased sales [3] - The number of visitors to live viewing events reached 7.15 million, a 13.03% increase year-on-year, with sales exceeding 4.04 billion yuan, up 10.22% [4] - The event has created a vibrant ecosystem of "core venues + all-region consumption," stimulating local economies [4] Group 3: Industrial Upgrades - The surge in football-related activities has activated Jiangsu's manufacturing sector, particularly in football production and logistics [5] - Companies like Suqian Jingcheng Sports Goods Co. are seeing increased domestic demand for football equipment, with an annual production of 2 million footballs, 80% of which are exported [5] - Technological advancements in sports infrastructure, such as the development of environmentally friendly artificial turf, are being driven by the demand generated from the league [6] Group 4: Broader Economic Effects - The "Su Super" league has influenced various local markets, with cities like Suzhou leading in air conditioning and fans, while Xuzhou excels in barbecue supplies [8] - The event has expanded its influence beyond sports, integrating with local commerce through initiatives like the "Su Goods Carnival" and online consumption platforms [8] - The league has also facilitated international engagement by inviting foreign executives to matches, enhancing the city's global profile [8]

Group 1 - The core idea of the article is the emergence of a "cooling economy" driven by the ongoing high temperatures across the country, leading to various innovative consumer demands and market opportunities [1][19] Group 2 - The transformation of air raid shelters into underground cooling spots is highlighted, with examples from Zhejiang and Sichuan where these spaces offer recreational activities and dining options [6] - The "lazy economy" is thriving as people opt for home cooling solutions, with significant increases in sales of convenient food items on delivery platforms, such as a peak order volume of 150 million on Meituan [10] Group 3 - The "pet economy" is also experiencing growth, with a variety of cooling products for pets gaining popularity, including pet air conditioning rooms and cooling mats, with monthly sales exceeding 10,000 units for basic models [14] Group 4 - Exports of cooling products from China are on the rise, with Zhejiang's ice cream and beverage exports reaching 120 million yuan, a 30% increase year-on-year, and Fujian's air conditioning exports hitting 140 million yuan, a 50% increase [16] Group 5 - The "cooling economy" is not only creating new consumer market trends but also driving upgrades in production, manufacturing, and technological innovation, emphasizing the importance of meeting consumer demands to convert "cool resources" into revenue [19]