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清凉经济背后的感知力与智慧力
Zheng Quan Shi Bao· 2025-08-21 23:55
王思薇 伏天虽过,多地高温仍"赖着不走"。人们躲热的模样,倒催出热闹的"清凉经济"——防空洞变纳凉乐 园、宠物冰垫卖脱销、浙江冰品、福建空调成了海外"降温密码"。这波"热"起来的生意,表面是高温应 激,实则是场"温度感知"的经济大考。 高温像一面镜子,照见了民生需求的千姿百态。当浙江嘉兴的防空洞飘起童声笑语,四川达州的洞穴里 腾起火锅香气,曾经的"战时屏障"正变身"民生暖巢";当年轻人点着半成品果切刷手机,养宠人给毛孩 子备上自动制冷窝,宅家消暑和"它经济"的火爆,哪一样不是把"怕热"的小心思摸了个透?最妙的是出 口数据——浙江的冰品、福建的空调在海外卖得火热,原来"中国制造"早把"中国式清凉"变成了世界通 用的"降温密码"。这些场景里,没有生硬的"推销",只有精准的"对接";没有一窝蜂的"复制",只有差 异化的"破题"。 本报专栏文章仅代表作者个人观点,特此说明。 责任编辑:屠欣怡 那怎么把"凉资源"真正变成"热钱流"?关键要练好"感知力"和"智慧力"这两门功夫。所谓感知力,是 把"热需求"读成"热信号"。上海有商场把顶楼改造成"星空泳池",既利用了闲置空间,又满足了年轻人 拍照打卡的需求;长沙有社区在公交 ...
【人间烟火】 清凉经济背后的感知力与智慧力
Zheng Quan Shi Bao· 2025-08-21 18:40
Core Insights - The "cooling economy" is thriving in response to high temperatures, showcasing diverse consumer needs and innovative business solutions [1][3][4] - The success of this economy relies on understanding consumer demands and providing tailored services rather than merely following trends [2][3] Group 1: Market Trends - High temperatures have led to increased sales of cooling products such as ice products from Zhejiang and air conditioners from Fujian, indicating a strong export market for "Chinese cooling" solutions [1] - Unique adaptations, like transforming air raid shelters into leisure spaces and offering pet cooling mats, reflect a shift towards personalized consumer experiences [1][3] Group 2: Challenges and Opportunities - Some businesses fail to capitalize on the "cooling economy" by merely replicating popular trends without understanding customer needs, leading to short-lived success [2] - The importance of "perception" and "wisdom" in transforming cooling resources into profitable ventures is emphasized, highlighting the need for innovative approaches [3] Group 3: Economic Implications - The "cooling economy" serves as a reflection of China's economic resilience, demonstrating the ability to quickly respond to short-term demands while focusing on long-term quality improvements [3] - Consumer expectations are evolving from mere availability to quality, driving continuous upgrades in various industries [3][4]
运河观察|百天“苏超”激活江苏消费经济新引擎
Sou Hu Cai Jing· 2025-08-20 14:25
今夏,"苏超"赛季仿佛打开了江苏民众足球情结的"开关",成为该省全民关注的热门话题。据8月19日国家体育总局消息,单场上座超6万人,"苏超"已经带 动江苏全域多场景消费380亿元。"苏超"赛场内外热度高涨,持续为该省消费经济注入强劲动能。 消费端:"泼天流量"带动全城狂欢 "苏超"的"钞能力",首先在街头巷尾的小店中迸发。南京下浮桥板鸭店的张书平老板,深谙"蹭流量"的智慧。"你有票根,我送翅根;招牌素鸡,支持苏 超!"一句接地气的口号,让这家老铺搭上"苏超"快车:不管有没有苏超门票,来看球、游玩的外地游客都慕名而来,盐水鸭日销量猛增;真空包装的鸭子 飞向全国各地。这份借助赛事引流、用口碑沉淀客户的策略,是江苏各地小商家共享"苏超"红利的一个生动体现。 老字号玩出新花样,实力派企业则接住了"泼天流量"的考验。南京合谷科技信息技术有限公司是一家深耕文创近20年的"隐形冠军",凭借为"苏超"设计的官 方文创产品意外"出圈"。一捏即发出气泡音的球员玩偶,配上"我居然进球了!"的文案,精准戳中球迷的情绪燃点。18款单品文创,仅七月单月出货量就突 破一万件,热门款式屡屡秒罄。该企业运营总监武浩道破天机:正是情绪价值与顶级 ...
消费新观察丨“凉资源”催热避暑“热经济”
Yang Guang Wang· 2025-08-17 12:48
Core Viewpoint - Sanya is leveraging its unique coastal resources and low-altitude tourism to transform "cool resources" into a "hot engine" for the summer economy, attracting tourists despite high temperatures in other regions [1][3]. Group 1: Tourism Activities - The Taher Parachuting Base in Sanya has seen a significant increase in visitor numbers, with many tourists bringing friends and family, potentially increasing the customer base by 4-5 times [3]. - Tourists are enjoying various activities such as skydiving and diving, with positive feedback on the comfortable temperatures in the evenings [3][5]. - The local government is promoting water sports and unique hotel experiences to enhance the summer tourism appeal [5]. Group 2: Government Initiatives - Hainan Province is distributing 40 million yuan in "summer cooling subsidies" from July 1 to September 30 to promote tourism [6]. - The province is focusing on four themes: "mountain climbing, sea activities, museum visits, and cultural enjoyment" to enhance the quality of tourism offerings [6]. Group 3: Marketing Strategies - Sanya's tourism and cultural department has launched the "Cool Summer, Fun in Tang" campaign, offering a travel "passport" that connects various local tourism and dining experiences [5].
清凉经济正当“夏” “绿水青山”释放文旅消费新活力
Yang Shi Wang· 2025-08-17 09:24
Group 1: Tourism in Guizhou - Guizhou attracts a large number of tourists for summer vacations due to its cool climate and rich tourism resources, with an average summer temperature of only 19°C in areas like Bijie [1] - The local community has adapted to the influx of tourists by converting a parking lot into a motorhome camping site, accommodating 700 motorhomes with necessary amenities [3] - The natural environment in Guizhou, such as the Maolan National Nature Reserve, provides educational opportunities for students to learn about biodiversity and karst topography [5] Group 2: Tourism Development in Fujian - Shoutou Village in Fujian has become a popular summer retreat, revitalized through ecological restoration and water system management, enhancing its natural beauty [6] - The village has seen significant tourist activity, with over 150,000 visitors this year, leading to increased local economic benefits from tourism [12] - Infrastructure improvements, including the construction of lakeside paths and forest trails, have transformed the village's environment, making it more attractive to visitors [10] Group 3: Agricultural Tourism in Jiangsu - In Jiangsu's Taicang, the harvest season for lotus roots has attracted visitors to experience local culture through themed cafes and markets [13] - The lotus-themed café has become a popular spot for tourists, combining the enjoyment of nature with culinary experiences [19] - The local agricultural activities, such as lotus root harvesting, contribute significantly to the village's economy, generating over 1.2 million yuan in collective income annually [22]
暑期文旅市场持续升温:出入境客流显著增长 文旅消费活力迸发
Yang Shi Wang· 2025-08-16 03:22
央视网消息:今年暑期,国内文旅市场不断升温,边检数据显示,自7月1日暑运启动以来,上海口岸日均出入境人员数量达 12.9万人次,较去年同期增长超14%,源源不断的境外客流也为上海的文旅消费带来了新的增量。 总台央视记者 金荷淼:而在上海南京路步行街,这个夏天也刮起了一阵二次元风暴,一系列首发、首秀、首展活动陆续上 演,也为南京路商圈客流带来新的增量。新世界城以装置艺术重塑动漫宇宙,构建起声画交织的沉浸式场域;杜莎夫人蜡像馆则 化身充满奇幻色彩的异次元空间,游客们可以在"三体"世界解码时空的奥秘,截至目前,馆内暑期客流同比去年提升了近30%。 总台央视记者 金荷淼:这里是上海豫园,也是境内外游客来上海必打卡的一站,客流数据显示,今年上半年有超过2000万人 次的境内外游客到访这里,进入暑期以来,豫园还推出了夏日奇幻夜的特色活动,仅7月单月客流超过450万人次,与此同时,一 系列老字号与国漫IP的联名产品销售火热,相关产品销售额预计将达到4000万元左右。 "清凉经济"也是这个夏天的热门打开方式,7月以来,上海外滩搬来了一座暑期限定的水上乐园,带领市民游客开启玩水模 式,打水仗、荡秋千、爬索道,每个角落都藏着意想 ...
游客挤爆贵州、云南
21世纪经济报道· 2025-08-14 10:52
记者丨 肖夏 实习生候朝霞 编辑丨骆一帆 "看到北京40℃高温预警又弹窗了,我立刻下单买了去贵阳的机票,整个过程不到3分钟。" 师女士对21世纪经济报道记者回忆起一周前的决定,语气里还带着一丝逃离"火炉"的庆幸。 一周前,师女士正挤在北京闷热的地铁里,突然刷到了一条点赞超175万的贵州高过河漂流视 频——橡皮艇俯冲险滩,水花四溅,配文"体感温度仅十多度,透心凉!"正中所想。 今年夏天,全国各地"高烧"不退。 中央气象台数据显示,7月以来,华北、华东、川渝及华南等地高温日数普遍较常年同期偏多 5-10天,重庆、杭州、福州等地多次突破40℃,局地地表温度甚至高达70℃。用一句方言形 容,"热麻了!" 为躲避酷热,全国游客纷纷涌入了贵州、云南。 贵州今年6月以来平均温度仅有24.2℃,云南入夏以来平均温度更是仅有21.9℃,比往年同 期更低,一跃成为炙手可热的避暑天堂,汹涌人潮远超往年。 黄果树瀑布景区入口排队长达3小时,在猴耳天坑悬崖秋千凌晨三点还有游客排队,贵阳龙洞 堡机场、昆明长水机场单月客流双双刷新同期历史峰值,贵阳热门酒店价格一周内飙升数 倍,"一房难求"甚至引发当地官方文旅下场喊话,五百多万人口的云南曲 ...
(走进中国乡村)清凉秦岭藏商机 “熊猫经济”激活山水价值
Zhong Guo Xin Wen Wang· 2025-08-10 07:23
中新社陕西佛坪8月10日电 题:清凉秦岭藏商机 "熊猫经济"激活山水价值 作者 李一璠 从炎热的关中平原一路向南,穿越秦岭,抵达陕西省汉中市佛坪县,沿途的竹林沙沙作响,渐觉凉爽。 几辆车身绘有熊猫图案的出租车穿梭其间,为静谧小城添上一抹生动的色彩。 森林覆盖率超91%的佛坪县不仅是秦岭大熊猫、金丝猴的自在家园,更以"熊猫IP"为匙,解锁生态宝藏 的经济密码,"熊猫经济"与"清凉经济"成为县域发展双引擎。 佛坪县拥有130余只野生大熊猫,"偶遇熊猫"在当地是寻常事。连日来,秦岭大熊猫佛坪救护繁育研究 基地、熊猫谷等地游人如织,采风团、研学团络绎不绝,秦岭大熊猫或悠闲地躺着吃竹笋,或灵活地攀 爬树木,憨态可掬。 记者漫步佛坪街头巷尾看到,熊猫元素点缀全城。可爱的发箍、软萌的玩具公仔、个性的文化衫、造型 别致的熊猫雪糕、巨型的熊猫雕塑,秦岭大熊猫的身影无处不在,"萌力"全开的创意不断丰富,点燃消 费热情。 佛坪的数字化转型也为旅游体验注入新活力,"玩转佛坪"等线上平台整合吃住行游等要素。佛坪县还携 手一科技公司,用VR技术为秦岭大熊猫佛坪救护繁育研究基地等建立1:1复刻的数字空间,游客通过云 端即可穿越时空,来一场 ...
把握夏日“凉”机
Jing Ji Ri Bao· 2025-08-08 22:00
Group 1 - The core viewpoint of the articles highlights the booming "cooling economy" in Qingdao, driven by rising temperatures and consumer demand for summer products and services [1][2][3] - Various summer products such as air conditioning, sun protection clothing, and cooling household items are experiencing strong sales, with innovative offerings meeting new consumer needs [1][2] - The clothing market, particularly for sun protection and outdoor sports apparel, is showing significant growth, with consumers increasingly willing to purchase these items [1][2] Group 2 - The concept of "one-degree effect" in economics suggests that a 1°C increase in temperature can significantly impact product sales, leading to a surge in demand for cooling products and services [2] - Tourist attractions in the Shinan District are becoming popular summer destinations, with beaches and scenic spots attracting large crowds [2][3] - The Qingdao First Bathing Beach is enhancing its services through facility upgrades and improved customer experience, contributing to the overall growth of the summer tourism economy [3]
新消费派|清凉“三件套”卖遍全球 避暑消费带“火”清凉经济
Xin Hua Cai Jing· 2025-08-08 12:52
Core Insights - The recent high temperatures have led to a surge in sales of "cooling" personal care products, with brands focusing on product innovation and marketing to tap into the "cooling economy" [1][2][4] Sales Performance - Popular products like floral water and cooling oil have seen significant sales, with brands like Liu Shen and Runben ranking high on e-commerce platforms. Liu Shen's floral water has monthly sales exceeding 70,000 bottles, while a 3g box of Longhu cooling oil sold over 100,000 units on Meituan [2][4] - The online sales of cooling products have been driven by social media influencers promoting them as summer essentials, with 99% of buyers giving positive reviews [2][4] Product Innovation - Domestic cooling personal care products have undergone significant upgrades in formulation, efficacy, and packaging, with many brands emphasizing natural ingredients and targeting sensitive skin [4][5] - New product designs, such as roll-on applicators and portable mini-packaging, have been introduced to enhance user experience and convenience [4][5] Market Trends - The traditional market for basic cooling products is becoming saturated, leading to structural growth in niche segments. Online channels are identified as key growth drivers [5][6] - Brands are launching products tailored to specific outdoor activities, such as camping and cycling, to attract adventurous consumers [5][6] International Demand - The demand for cooling personal care products is not limited to domestic consumers; there is a growing market overseas. Products that cost around 5 yuan in China are being sold for double that on international platforms [9][15] - In the first half of the year, China exported 38,500 tons of floral water and cooling oil, with export values reaching 1.93 billion yuan, reflecting a year-on-year growth of 14.2% and 50.3% respectively [15][24] Brand Strategy - Companies like Shanghai Zhonghua Pharmaceutical are focusing on brand rejuvenation and expanding their e-commerce presence to align with modern consumer preferences [8][24] - Liu Shen has redefined its brand identity around the concept of "refreshing," aiming to create long-term brand value through systematic adjustments in product offerings and marketing strategies [8][24]