Core Insights - The article discusses the rising trend of summer retreat tourism in China, particularly in regions like Yunnan and Guizhou, where cooler climates attract tourists seeking relief from high temperatures [2][5][8] - This new economic model transforms local "cool resources" into a "hot economy," with long-term rentals becoming fashionable among tourists [2][3] Group 1: Market Dynamics - Yunnan's Qujing City offers a summer climate averaging 19.7°C, leading to increased long-term rentals, with companies like Licheng providing over 100 beds and meals for tourists [2][5] - In Guizhou's Xishui County, 28 summer retreat projects have attracted 36,000 households, primarily from outside the region, indicating a strong demand for cool-weather tourism [2][5] Group 2: Visitor Trends - Data shows that 2.803 million people engaged in summer retreats in Yunnan in the first half of 2025, marking a 45.4% year-on-year increase, with an average stay of 91 days, extending by 11 days compared to previous years [5][8] - The average rental period for summer stays in Yunnan has increased by 67% this summer, reaching an average of 45 days [5][8] Group 3: Economic Impact - The summer retreat model not only provides stable income for homeowners but also boosts local industries such as dining, transportation, and cultural experiences [5][6] - In Qujing, the dining expenditure of retreat tourists accounts for 40% of their total spending, significantly higher than the 10% spent by regular tourists [5][6] Group 4: Industry Evolution - The summer retreat tourism has evolved from a niche choice to a large-scale industry, with innovative offerings like nature camps and wellness activities gaining popularity [6][7] - The Chinese government is actively promoting the development of the summer economy, enhancing service quality and integrating climate and tourism resources [8][9] Group 5: Technological Integration - Some tourist areas have introduced "cool maps" apps and real-time "coolness index" systems, leveraging technology to enhance the summer retreat experience [9]

图源：小红书 没人能说清，最近三亚的沙滩上究竟躺着多少东北人。 来自哈尔滨的Y总带着孩子在傍晚的沙滩上追逐浪花，海风拂面，一扫东北老家闷热粘腻。 在Y总的朋友圈配图里，两个孩子提着赶海桶在三亚海边沙滩追浪花，评论区挤满了羡慕的东北老乡。 反常高温让空调一度在东北"卖断货"，更令人崩溃的是安装订单都排到半个月后了。 谁能想到，今年的避暑大迁徙，目的地不是哈尔滨、不是长白山，竟然是三亚。 当东北三省被历史罕见的高温炙烤时，常年被视为"火炉"的海南，却因凉爽气候成了东北人的避暑新宠。 去哪儿平台的数据显示，飞往三亚的航班中，哈尔滨、沈阳跻身订票量最高的前二十名客源地城市。 一场颠覆认知的"反向避暑"，就此上演。 冷极漠河热到装空调 "谁把太阳踢东北来了？" "东北老铁现在睡觉分上下集，上集：吹风扇入睡，下集：热醒开第二个风扇。" 最近，全网都能听到东北老铁们被连续高温热到破防的声音。 甚至还有网友兴致到了，即兴来一首《满身热》： 冰块耻，犹未雪； 空调梦，何曾灭？ 驾快车，直达宾馆酒店。 壮志回家要趁早，笑谈渴饮西瓜血。 作为国内的"弗雷尔卓德"，东北一直是人们印象中的极寒之地。 三个月前还大雪纷飞的东北，自六月下 ...