Core Insights - The article discusses the rising trend of summer retreat tourism in China, particularly in regions like Yunnan and Guizhou, where cooler climates attract tourists seeking relief from high temperatures [2][5][8] - This new economic model transforms local "cool resources" into a "hot economy," with long-term rentals becoming fashionable among tourists [2][3] Group 1: Market Dynamics - Yunnan's Qujing City offers a summer climate averaging 19.7°C, leading to increased long-term rentals, with companies like Licheng providing over 100 beds and meals for tourists [2][5] - In Guizhou's Xishui County, 28 summer retreat projects have attracted 36,000 households, primarily from outside the region, indicating a strong demand for cool-weather tourism [2][5] Group 2: Visitor Trends - Data shows that 2.803 million people engaged in summer retreats in Yunnan in the first half of 2025, marking a 45.4% year-on-year increase, with an average stay of 91 days, extending by 11 days compared to previous years [5][8] - The average rental period for summer stays in Yunnan has increased by 67% this summer, reaching an average of 45 days [5][8] Group 3: Economic Impact - The summer retreat model not only provides stable income for homeowners but also boosts local industries such as dining, transportation, and cultural experiences [5][6] - In Qujing, the dining expenditure of retreat tourists accounts for 40% of their total spending, significantly higher than the 10% spent by regular tourists [5][6] Group 4: Industry Evolution - The summer retreat tourism has evolved from a niche choice to a large-scale industry, with innovative offerings like nature camps and wellness activities gaining popularity [6][7] - The Chinese government is actively promoting the development of the summer economy, enhancing service quality and integrating climate and tourism resources [8][9] Group 5: Technological Integration - Some tourist areas have introduced "cool maps" apps and real-time "coolness index" systems, leveraging technology to enhance the summer retreat experience [9]

Core Insights - The article discusses a significant shift in travel patterns, where residents from Northeast China are increasingly choosing Sanya as a summer vacation destination due to unprecedented high temperatures in their home region [2][5][9]. Group 1: Climate Impact on Travel - Northeast China is experiencing record high temperatures, with cities like Harbin recording temperatures above 35°C for five consecutive days, marking the highest since 1961 [5]. - Sanya, traditionally viewed as a hot destination, has an average temperature of around 28°C during the summer, making it an attractive option for those seeking relief from the heat [9][16]. Group 2: Tourism Trends - Flight bookings to Sanya from cities like Harbin and Shenyang have surged, with a notable increase in family-oriented hotel bookings, which rose over 70% year-on-year [9][20]. - The overall hotel booking volume in Sanya increased by 46.03% during the summer, indicating a strong demand for accommodations [20]. Group 3: Consumer Behavior - The influx of Northeast tourists has led to a significant rise in the air conditioning market in the region, with sales increasing over sevenfold compared to previous years [8]. - Northeast families are now prioritizing travel experiences that offer comfort and unique memories, with a focus on family-friendly activities [26][34]. Group 4: Market Dynamics - The "避暑+" (cooling) tourism model is emerging as a new trend, with keywords like "cooling" and "beach" becoming highly searched on travel platforms [27]. - The hospitality industry is adapting to these new consumer demands, shifting from resource-driven to experience-driven offerings [26][34]. Group 5: Future Outlook - Climate-adaptive tourism is expected to become a growing trend, as more travelers seek destinations that provide a respite from extreme weather conditions [30]. - The competition in the tourism market remains intense, with a need for continuous innovation to meet evolving consumer preferences [35][36].