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普莱得接待多家机构调研 锂电化浪潮下公司自研电池包及全球布局成关注焦点
Quan Jing Wang· 2025-10-15 11:01
Core Insights - The company is focusing on self-developed battery packs to enhance its product offerings and sales capabilities, aiming to become a key player in the electric tools market in Europe through partnerships with major retailers like ALDI [1][2] - The company has established a multi-brand strategy with brands such as "恒动", "纽迈特", "PRULDE", "BATAVIA", and "PHALANX" to cater to different market segments and consumer groups [2] - The company has achieved significant market presence, with its core product, hot air guns, leading in annual sales among domestic competitors, indicating strong brand pricing power and market dominance [3] Company Developments - The company has formed partnerships with nearly 300 enterprises, expanding its product reach to almost 100 countries across Europe, America, and Asia-Pacific [2] - In October 2023, the company acquired BATAVIA B.V. to leverage its design and sales resources, enhancing synergies in research, production, and marketing [2] - The company projects that in 2024, revenue contributions from electric heating products will be approximately 25%, spray products 28%, and blow/suction products 14%, with ongoing efforts to extend product lines into professional and industrial-grade categories [3]
普莱得:集团公司已成为欧洲知名大型超市ALDI(奥乐齐)在电动工具领域的合作伙伴
Zheng Quan Ri Bao Wang· 2025-10-15 09:13
Core Viewpoint - The company has developed its own lithium battery pack and aims to enhance its production and sales capabilities through this platform, while establishing a partnership with ALDI in the electric tools sector to improve market presence in Europe [1] Group 1: Company Developments - The company announced the launch of its self-developed lithium battery pack, which serves as a platform to empower the production and sales of its products [1] - The company has become a partner of ALDI, a well-known large supermarket in Europe, specifically in the electric tools domain [1] Group 2: Market Strategy - The collaboration with ALDI involves providing 12V and 18V platform series products and related solutions [1] - The partnership aims to enhance the company's coverage efficiency and brand influence in the European electric tools market [1]
普莱得分析师会议-20251015
Dong Jian Yan Bao· 2025-10-15 06:19
Group 1: Research Basic Information - Research object: Pulead [17] - Industry: Not specified [17] - Reception time: October 14, 2025 [17] - Listed company reception personnel: Deputy General Manager and Secretary of the Board, Guo Kangli [17] Group 2: Detailed Research Institutions - Reception object: Caitong Securities, Zhonggeng Fund [18] - Reception object type: Securities company, Fund management company [18] - Institution - related personnel: Xing Hanwen, Xiong Zhenghuan [18] Group 3: Main Content Company's self - developed battery pack - The purpose of self - developing lithium - ion battery packs is to form a battery pack platform and empower the production and sales of complete machines. The group has become a partner of ALDI in the power tool field, providing 12V, 18V platform series products and solutions to improve product coverage and brand influence in the European market [23] Acquisition of BATAVIA B.V. - In October 2023, the company acquired BATAVIA B.V. to form a synergy among R & D, production, and marketing channels, and it has become a strategic fulcrum in the group's global layout [23] Product proportion - In 2024, the revenue proportion of electrothermal products was about 25%, spraying products about 28%, blowing and suction products about 14%, and the rest were other products [23] Product grade extension - The company is extending products from general - grade to professional and industrial - grade fields. The hot air gun has bridged general - grade and professional - grade, and other categories like nail guns and spraying products have launched relevant professional and industrial - grade products [24] Employee equity incentive - In August 2024, the company completed share repurchase, using about 50 million yuan to repurchase more than 2 million shares, which will be used for employee stock ownership or equity incentive plans within the legal time limit [24]