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华鑫证券:首予小黄鸭德盈“买入”评级 并购布局潮玩赛道
Zhi Tong Cai Jing· 2025-09-24 06:43
Core Viewpoint - Xiaohuangya Deying (02250) has shown significant performance improvement, driven by new self-operated city parks, successful overseas business expansion, and acquisitions in the toy sector, enhancing its IP matrix and sustaining positive development [1][2]. Financial Performance - In H1 2025, total revenue reached 0.82 billion yuan, a 37% increase year-on-year, while the net loss attributable to shareholders was 0.11 billion yuan, an improvement from a loss of 0.17 billion yuan in H1 2024 [1][2]. - Adjusted net loss narrowed to 0.09 billion yuan from 0.14 billion yuan in the previous year [1][2]. - The gross margin for the segment increased by 1 percentage point to 55.50%, while the promotional costs as a percentage of revenue rose by 2 percentage points to 14.73% due to initial high costs of new e-commerce initiatives [2]. Business Segments - E-commerce and other business revenues grew by 31% to 0.44 billion yuan, attributed to increased promotional efforts and expansion into other e-commerce platforms in China and Southeast Asia [3]. - Revenue from licensing business surged by 46% to 0.38 billion yuan, with significant growth in live entertainment licensing and design consulting services [3]. Strategic Acquisitions - The company announced plans to acquire approximately 27.74% of the toy company HIDDEN WOOO for 0.14 billion yuan in cash and 0.24 billion yuan in stock, along with providing a convertible loan of about 0.10 billion yuan [2]. - This acquisition aims to enhance HIDDEN WOOO's overseas business expansion and improve the company's overall performance through financial consolidation [2]. Regional Performance - In H1 2025, revenue from mainland China was 0.76 billion yuan, with Hong Kong, Southeast Asia, and other regions contributing 0.01 billion yuan, 0.04 billion yuan, and 0.01 billion yuan respectively [4]. - The company has been expanding its overseas e-commerce operations in Thailand, Indonesia, and the United States since 2022, with significant growth in Southeast Asia and Taiwan [4].