Core Viewpoint - The 32nd Zigong International Dinosaur Lantern Festival aims to present an immersive cultural and tourism experience with innovative designs and technology, themed "Lighting Up China, Building Dreams for the Future" [1] Group 1: Event Overview - The festival will officially light up on January 23, featuring upgraded lantern designs and immersive experiences [1] - Zigong Lantern Festival is recognized as the "world's number one lantern," representing a significant cultural heritage project in China [1] Group 2: Innovative Features - This year's festival includes a 35-meter tall "Hua Jie Ying Men" lantern group, showcasing a unified visual effect from both sides, symbolizing a connection between ancient and modern times [3] - The "Mulan Legend" lantern group presents a narrative form of the "Mulan Poem," allowing visitors to experience the story in a continuous manner [4] - The "Kuan Peng" lantern group, inspired by "Zhuangzi," stands at 32 meters, marking a new scale in Zigong's lantern designs [4] Group 3: Interactive Experience - The festival introduces a dual narrative system, transforming the experience from passive observation to active participation, with over 100 NPCs engaging visitors in storytelling [9] - The integration of AI technology allows a 22-meter tall "Nian Beast" lantern to interact with visitors through real-time conversations [9] Group 4: City-Wide Engagement - The festival extends beyond the 650-acre park, involving nearly 200 local businesses and offering over 350 cultural and commercial activities throughout Zigong [11] - Ticket prices remain affordable, with various package deals available, and transportation improvements include dedicated bus lines and ample parking [11][13] Group 5: Cultural Products - The festival will showcase 23 creative cultural products inspired by local themes, allowing visitors to take home a piece of Zigong's history [13]

Core Insights - The 2025 China International Tourism Trade Fair showcased Zigong City with its four major cultural highlights: "Salt, Dragon, Lantern, and Food" [1] - Zigong City extended an invitation to global tourists for the 32nd Zigong International Dinosaur Lantern Festival during the promotional activities [1] Group 1: Event Overview - The trade fair featured a core theme of "China Free Trade Port, World Vacation Island" and included five distinct exhibition areas covering both domestic and international tourism [3] - The exhibition spanned 65,000 square meters, attracting thousands of exhibitors and showcasing a wide array of new products, scenes, and trends in China's cultural tourism industry [3] Group 2: Zigong's Presentation - Zigong's exhibition utilized an "immersive" setup with digital light and shadow to encapsulate its identity as "the Salt Capital, Dinosaur Hometown, Lantern City, and Food Capital" [3] - A variety of cultural and creative products were highlighted, including lanterns, figurines, stationery, refrigerator magnets, and accessories, integrating traditional elements into modern life [3] Group 3: Promotional Activities - The promotional segment featured a creative invitation to the giant pandas living in Hainan, showcasing Zigong's friendly and vibrant city image [3] - Zigong also launched an online promotion through "Anyi Live Room," allowing viewers to explore the exhibition and learn about cultural tourism resources and lantern festival highlights [5] Group 4: Future Prospects - The event successfully enhanced the international recognition and appeal of Zigong's "Salt, Dragon, Lantern, and Food" brand through a combination of offline immersive exhibitions and online diverse promotions [5] - Zigong aims to continue leveraging the "Salt Dragon Lantern" brand effect to deepen cultural tourism integration and establish itself as an international tourist city [5]