Core Viewpoint - Recent adjustments in credit card installment services by multiple banks signal a significant transformation in the industry, moving from a scale-driven approach to a value-driven strategy, emphasizing compliance and quality [1][4]. Summary by Sections Credit Card Installment Business Adjustments - Banks like Industrial and Commercial Bank of China and Everbright Bank have announced the cessation of installment plans exceeding 36 months and the discontinuation of self-selected installment features, indicating a shift in operational strategy [1][3]. - Everbright Bank will terminate its self-selected installment service on December 9, 2025, affecting new transactions while existing installment agreements remain unchanged [2]. - Industrial and Commercial Bank of China will stop offering installment plans longer than 36 months starting December 5, 2025, as part of its risk management strategy [3]. Reasons for Adjustments - The adjustments are aimed at optimizing risk structures and enhancing business compliance, responding to regulatory guidance to manage consumer debt levels effectively [3][4]. - The changes are also intended to reduce potential non-performing assets and improve capital efficiency, addressing the complexities of long-term debt management [3]. - The adjustments reflect a threefold consideration: responding to regulatory requirements, optimizing product structures, and reducing overall costs amid narrowing net interest margins [3]. Industry Transformation - The credit card industry is transitioning from a growth-focused model to one centered on risk control, scenario-based services, and user experience, marking the end of aggressive market expansion [4]. - The current market dynamics show a decline in total credit card numbers, while leading institutions maintain stable growth in card circulation, contrasting with the declining balances faced by smaller banks [4]. - Future industry directions should focus on digital integration, service ecosystem development, and deepening customer value to achieve a qualitative leap from quantity to quality [4].