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广东会出现“臭鳜鱼”大单品吗?
Nan Fang Nong Cun Bao· 2025-03-25 12:34
Core Viewpoint - The article discusses the potential for Guangdong to develop a large-scale product similar to the "stinky mandarin fish," which has gained significant popularity and market presence across China, particularly in the Yangtze River Delta and Beijing-Tianjin-Hebei regions [6][7][18]. Group 1: Market Performance and Potential - The "stinky mandarin fish" has generated over 30 billion yuan in sales in the Yangtze River Delta and over 10 billion yuan in the Beijing-Tianjin-Hebei region [6][7]. - Huangshan's "stinky mandarin fish" industry is projected to reach a total industrial chain output value of 10 billion yuan by 2027, with an expected processing volume of nearly 60,000 tons and a processing output value exceeding 5.7 billion yuan in 2024 [19][20]. Group 2: Supply Chain and Production - Guangdong province accounts for nearly 40% of the national mandarin fish farming output and 80% of the fry supply, indicating a strong potential for developing a similar large-scale product [8][9]. - The Huangshan "stinky mandarin fish" processing industry relies on 60% of its raw materials sourced from Guangdong, highlighting the importance of Guangdong's supply chain support [36]. Group 3: Challenges and Opportunities - The article identifies challenges in Guangdong's ability to replicate the success of "stinky mandarin fish," including fragmented farming practices and a lack of large-scale products [39][43]. - Industry experts suggest that Guangdong can leverage its advantages in fish farming and processing technology to create differentiated products, such as ready-to-eat stinky mandarin fish canned products [52]. Group 4: Cultural and Branding Aspects - The success of "stinky mandarin fish" is attributed to its cultural significance and branding as a representative dish of Huizhou cuisine, which has a history of over 400 years [32][54]. - For Guangdong to develop a comparable large-scale product, it must focus on brand marketing and cultural integration, learning from the branding strategies of "stinky mandarin fish" [49][56].