7月12日，在上海潮流地标西岸梦中心Gate M，上汽通用汽车28周年庆盛大启幕。 这一活动以"潮向新生"为主题，在为期两天的周末时光里，为公众呈上一场集明星车型与概念车展示、 多元跨界体验于一体的夏日汽车嘉年华，全方位展现上汽通用汽车蓬勃向上、转型发展的崭新风貌与强 大实力。 活动现场，GEN-Z探索概念车，展现上汽通用对年轻消费者生活方式的深刻理解；至境轿车先导车，则 预告了别克"逍遥"架构下新能源轿车的发展"新"方向，下半年别克至境轿车也将正式亮相上市，就是先 导概念车的量产版。主舞台C位的这两款车，恰恰是上汽通用"潮向新生"的寓意和企业向好向新发展态 势的极致展现。 GEN-Z探索概念车 2025年上半年，上汽通用汽车全新推出融合动力域、底盘域、智驾域、智舱域等四大技术域的别克"逍 遥"超级融合整车架构，作为合资首款立足中国市场、针对中国用户、由本土研发团队开发的全域融合 型新能源整车架构，"逍遥"架构将是其成为合资2.0领航者的技术基石。 新架构具备超强拓展能力，可实现MPV/SUV/轿车3种全车身形式，纯电/插混/增程3种全新能源技术， 以及前驱/后驱/四驱3种全驱动方式研发生产，满足未来全域产品 ...

Core Insights - SAIC-GM celebrated its 28th anniversary in Shanghai, showcasing its transformation and strength under the theme "潮向新生" [1][9] - The event featured immersive brand experiences and highlighted the company's commitment to electric and intelligent vehicle development [6][9] Group 1: Event Highlights - The anniversary event included interactive exhibition areas, such as the "I Love Shanghai" LEGO wall, emphasizing the brand's relationship with the city [3] - Buick's exhibition featured three interactive scenes, including a family-oriented "萌宠乐园" and an artistic "油画世界" [3] - Cadillac showcased its youthful appeal through four themed areas, including a "夏日泳池派对" and a performance experience with the CT5 [4] Group 2: Product Innovations - Buick's new models, including the GL8陆尊 and陆尚PHEV, demonstrated advanced technology and strong market performance, with a 40% sales contribution from these models [8] - The company introduced the Buick至境轿车 and GEN-Z探索概念车, focusing on user customization and innovative design [6] - Cadillac's electric flagship IQ锐歌 and other models like XT4 and CT5 showcased significant technological advancements and strong sales performance [6][8] Group 3: Market Performance - In June, SAIC-GM achieved a total sales volume of 48,675 vehicles, marking a 7.6% year-on-year increase, with 7,832 units of new energy vehicles sold, up 13.2% [8] - The company aims to enhance brand value and market competitiveness through a focus on electric, intelligent, and high-value products [8] - Future plans include launching over 10 new energy products between 2025 and 2027, reinforcing the commitment to full electrification [8]