Core Viewpoint - The Hong Kong stock market is expected to welcome a new consumer star, Chando Group, which has officially submitted its IPO application to the Hong Kong Stock Exchange [1][2]. Industry Overview - The Chinese cosmetics industry is entering a new growth cycle, benefiting from changing consumer demands and supply upgrades, with Chando positioned to gain significantly [4]. - The market is witnessing a shift towards quality, diversity, and personalization in consumer preferences, leading to increased demand for domestic brands [4][5]. - The market size of the Chinese cosmetics industry is projected to grow at a compound annual growth rate (CAGR) of 6.6% from 2024 to 2029, reaching approximately 1.29 trillion by 2029 [4]. Company Positioning - Chando is recognized as a leading player in the Chinese cosmetics sector, ranking as the third-largest Chinese cosmetics group by retail sales in 2024, and has maintained a strong market presence for over 12 years [8][9]. - The brand has achieved top rankings in consumer awareness, purchase frequency, and repurchase intention among mass-market cosmetics brands [8]. Competitive Advantages - Chando has established a robust research and development (R&D) capability, focusing on product quality and efficacy, which is crucial in the competitive cosmetics market [11][12]. - The company has developed unique ingredients, such as the "Extreme Yeast" component, which significantly reduces production costs while enhancing product effectiveness [14][16]. - Chando's comprehensive multi-channel strategy includes extensive online and offline sales networks, ensuring broad market coverage and consumer engagement [17][18]. Strategic Outlook - The company is well-positioned to become the next new consumer star, supported by its strong market position and unique strategic layout [19].