Investment Rating - The report maintains a "Buy" investment rating for the company [1][10]. Core Insights - The company demonstrated strong earnings performance with a total revenue of 3.483 billion yuan in H1 2025, representing a 19% year-on-year increase, and a net profit of 733 million yuan, up 18% year-on-year [5][10]. - The growth in performance is attributed to the company's continuous enhancement of its omnichannel strategy and brand building, along with optimization of its channel structure [5][10]. - The report highlights the company's focus on cost control, which has helped mitigate cost pressures, resulting in a stable net profit margin of 21.05% despite a slight decrease in gross margin [6][10]. Summary by Sections Financial Performance - In H1 2025, the company's gross margin decreased by 3 percentage points to 47.16% due to rising prices of konjac powder affecting the profitability of konjac products [6]. - The sales and management expense ratios decreased by 1 percentage point and 2 percentage points to 15.14% and 5.77%, respectively [6]. Product and Channel Strategy - The revenue from seasoning noodle products declined by 3% to 1.31 billion yuan, while vegetable products saw a 44% increase to 2.109 billion yuan [7]. - The company is focusing on optimizing its product offerings and enhancing channel display quality, with expectations for sales stabilization in the second half of the year [7]. - The offline channel revenue increased by 22% to 3.147 billion yuan, benefiting from the company's omnichannel strategy, while online channel revenue decreased by 4% to 336 million yuan [8]. Earnings Forecast - The report adjusts the earnings per share (EPS) forecasts for 2025-2027 to 0.57, 0.68, and 0.78 yuan, respectively, with corresponding price-to-earnings (PE) ratios of 22, 18, and 16 times [10][12]. - The company is expected to continue benefiting from the high demand in the konjac market, with projections for steady growth in the second half of the year [10].

Core Viewpoint - The company reported strong revenue and profit growth for the first half of 2025, exceeding market expectations, driven by strategic product innovation and channel expansion [4][5]. Product Performance - Revenue from seasoning noodle products decreased by 3.2% to 1.31 billion yuan, while vegetable products surged by 44.3% to 2.11 billion yuan, becoming the largest product category, accounting for 60.5% of total revenue [5]. - The company introduced new products like spicy beef-flavored snacks to expand its product matrix [5]. Channel Performance - Offline revenue grew by 21.5% to 3.147 billion yuan, while online revenue declined by 3.8% to 336 million yuan, attributed to traffic differentiation on online platforms [5]. - As of June 2025, the number of offline distributors decreased by 102 to 1,777 [5]. Regional Performance - Revenue growth by region showed significant increases: East China +22.9%, Central China +14.7%, North China +13.5%, South China +34.6%, Southwest +17.3%, Northwest +18.9%, and overseas markets +54.4% [5]. Financial Metrics - The gross margin for the first half of 2025 was 47.2%, down 2.6 percentage points due to rising raw material costs, but partially offset by improved supply chain efficiency [6]. - The sales expense ratio decreased by 1.1 percentage points to 15.1%, and the management expense ratio fell by 2.4 percentage points to 5.8%, leading to a stable net profit margin of 21.1% [6]. Marketing and Brand Strategy - The company is actively pursuing a multi-channel strategy, including new retail formats like bulk stores and warehouse membership supermarkets, and has seen success in channels like Sam's Club [7]. - Initiatives to engage younger consumers include collaborations with KFC and celebrity endorsements, enhancing brand appeal [7]. Future Outlook - The company plans to continue its multi-category development strategy and strengthen brand marketing, with expectations for sustained rapid growth driven by the "konjac" product line and recovery in spicy snack sales [8]. - Despite short-term pressures from rising raw material prices, the company aims for stable profit growth through supply chain efficiency and cost control [8].