Core Insights - The summer season has led to a surge in consumer enthusiasm and demand, particularly in the retail sector [1] - Chaoyang Joy City is hosting over twenty classic IP exhibitions from June to August, aiming to establish itself as a youth culture hub [1][2] - The first week of activities resulted in an 8% increase in foot traffic, a 54% increase in sales, and a 15% increase in vehicle traffic compared to the previous year [1] Group 1 - The introduction of various IP exhibitions, such as "One Piece" and "King of Glory," has significantly boosted customer engagement and sales [1] - The "King of Glory" pop-up store attracted large crowds, with over 10,000 visitors and sales exceeding one million within three days [1] - The ongoing promotional activities and IP exhibitions are expected to further enhance summer consumer spending and establish a vibrant entertainment landmark in Beijing [2] Group 2 - New store openings, including local cuisine restaurants and retail concepts, are being introduced to enhance the shopping experience [2] - The introduction of diverse cultural and entertainment events aims to create multi-layered social interactions among the youth [2] - The overall strategy focuses on deepening the trendy lifestyle representation of Joy City and stimulating commercial vitality during the summer [2]