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实探物美集团线下调改店 提质发展和促消费互促共赢
Zheng Quan Ri Bao Wang· 2025-06-20 11:52
Core Viewpoint - The retail industry is undergoing significant transformation through the upgrade of offline stores, driven by diverse consumer demands, with Wumart Group leading this change by launching its second batch of self-reformed stores [1] Group 1: Store Upgrades - Wumart Group's Daxing Huangcun store features "AI New Quality Retail" as its core, implementing multi-dimensional upgrades and introducing various AI technologies for smart management [1] - The AI dynamic pricing system adjusts prices based on the production time of products, with discounts applied to ready-to-eat items after specific time intervals [1] - The cold chain control system monitors temperature and humidity in real-time to ensure the safety of low-temperature products throughout the storage and transportation process [1] Group 2: Consumer Experience - The store redesign emphasizes creating a scene-based experience, incorporating regional specialty snacks and freshly made tofu, enhancing the shopping atmosphere [1] - The layout has been optimized for better customer flow, and the workforce has been modernized with a focus on younger employees and improved benefits [1] Group 3: Product Structure Optimization - The product structure has been significantly adjusted, with a focus on high-selling items from each brand, leading to notable sales increases in categories like department stores and fresh produce [2] - Wumart Group is accelerating the iteration of its private label brands, expanding product lines while ensuring quality through partnerships with other brands [2] Group 4: Supply Chain and Expansion Strategy - The company is transitioning to a self-built supply chain, enhancing product quality through standardized processes and fresh ingredient selection [2] - Wumart Group plans to renovate 25 to 30 stores nationwide this year, evaluating existing locations based on market conditions and customer demographics [2]