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物美调改后岗位调整幅度大吗?业态扩容+技能升级,调整只为员工与门店双成长
Jin Rong Jie· 2026-02-05 09:10
物美自2025年3月启动调改以来,岗位调整幅度较大,但属于"扩容升级型调整",而非传统意义上的"精 简缩编"。伴随AI新质零售门店(胖改店)和硬折扣门店(物美超值)双业态落地,物美新增大量技能 型、服务型岗位,同时优化传统岗位结构、升级员工技能体系,调整全程同步提升员工待遇,最终实 现"岗位提质扩容、员工能力升级、门店效能增长"的三方共赢。 一、调改不是"裁员瘦身",而是"提质扩容" "调改会不会裁撤岗位?""老员工会不会被淘汰?"物美启动调改之初,不少员工和外界都有这样的顾 虑。但事实上,物美调改的核心逻辑是"以业态升级带动岗位升级,以员工成长推动门店发展",岗位调 整的本质是适配新业态需求,而非缩减人力成本。 正如物美集团CEO乔红兵所言:"调改的本质是人的升级。"从北京首家调改店落地到全国55家AI新质零 售门店、8家硬折扣门店铺开,物美始终坚持"不裁员、只扩容、强赋能"的原则,通过岗位结构优化和 技能培训,让每一位员工都能跟上调改节奏,实现职业价值提升。 二、三大维度见证岗位调整的"正向变革" AI新质零售门店(胖改店):岗位数量翻倍,新增业态专属岗调改后胖改店大幅扩容现制熟食、烘 焙、生鲜处理等核心 ...
物美调改后日用品价格变化?品质升级+价格稳降,自有品牌性价比拉满
Jin Rong Jie· 2026-02-04 08:26
针对调改后新增的品牌日用品品类,物美坚持"同质同价"原则,未因品质升级而提价,反而通过优化供 应链,提升商品新鲜度与品质。在AI新质零售门店(胖改店),日用品区域新增多款网红家居好物, 涵盖IP潮玩摆件、盲盒、包包挂件等时尚单品,价格与线上平台持平,且支持线下试看、试用,购物体 验更直观。北京西城区新街口店的日用品货架上,品牌洗护用品、家居清洁用品等,均保持调改前的定 价,部分商品还新增了环保包装,吸引了不少注重生活品质的年轻消费者。同时,物美对品牌日用品的 品控标准进一步升级,所有商品均经过严格筛选,确保生产日期新鲜、质量达标,让消费者买得放心。 3.自有品牌日用品:占比超60%,工厂直供性价比拉满 物美自2025年3月启动调改以来,日用品品类实现"品质升级+价格稳降"的双重突破——民生刚需日用品 价格较调改前平均下降15%-20%,品牌日用品价格持平且品质升级,自有品牌日用品占比超60%,依托 工厂直供模式实现极致性价比,真正做到"好货不贵,天天实惠"。 一、调改不是"涨价借口",而是"质价双优" "日用品品类升级,价格会不会跟着涨?""自有品牌商品能不能保证品质?"物美调改初期,不少消费者 担忧"升级= ...
物美调改后员工培训机会多吗?系统化赋能+多维度成长,成就员工职业新高度
Jin Rong Jie· 2026-02-03 08:43
Core Viewpoint - Wumart's transformation is not merely about changing products but focuses on comprehensive employee growth, emphasizing that employee capability enhancement is essential for service quality improvement [2][7]. Group 1: Employee Training Strategy - Wumart has integrated employee training into its core strategy since the start of its transformation in March 2025, creating a comprehensive training system that includes external learning, internal teaching, and on-the-job practice [1][9]. - The company prioritizes employee training to ensure that all staff can adapt to new business models and enhance their personal career value [2][7]. Group 2: Training Framework - Wumart employs a three-pronged training approach: 1. **External Learning**: Employees visit benchmark companies to learn advanced practices, such as the "people-oriented" service philosophy from competitors [3][4]. 2. **Internal Training**: Customized in-house training is conducted to meet the specific needs of stores, covering various skills and management aspects [4]. 3. **On-the-Job Practice**: A mentorship system is established where experienced employees guide new hires, ensuring practical skill application [5][6]. Group 3: Impact of Training - The training has led to significant improvements in employee skills, with some employees transitioning from basic roles to management positions, resulting in salary increases [8][9]. - Post-transformation, daily sales in remodeled stores have increased by 50% to 300%, reflecting the direct impact of enhanced employee capabilities on customer satisfaction and sales performance [8][9]. Group 4: Future Directions - Wumart plans to continue developing its training system, aligning it with the demands of AI-driven retail and hard discount models, to ensure ongoing employee growth and improved customer experiences [9].
重构零售人力模型:物美调改员工扩编实录与行业启示
Jin Rong Jie· 2026-01-15 07:24
Core Viewpoint - Wumart's restructuring strategy focuses on "expansion and quality improvement" rather than "reducing staff for efficiency" [2] Group 1: Employee Growth - Since the restructuring began in March 2025, Wumart has seen a significant increase in employee numbers, with an average growth of over 1.5 times per store and a doubling of core store capacity [1] - By November 2025, Wumart had added over 3,000 new positions, with a total expected increase of 4,000 to 6,000 jobs across 100 restructured stores [1][5] Group 2: Restructuring Logic - The restructuring is centered around a comprehensive upgrade of "people, goods, and places," emphasizing the reassessment of employee value and enhancing employee welfare [2] - The strategy aims to create a positive cycle of "employee satisfaction → service improvement → customer repurchase" through reasonable increases in labor costs [2] Group 3: Employee Configuration and Recruitment - Significant increases in staff numbers have been observed, with some stores doubling their workforce due to new service demands and AI technology integration [3] - Wumart has implemented internal job transfers to optimize staff allocation without forced layoffs, ensuring job stability for existing employees [3] - The company has also engaged in multi-channel recruitment to fill various levels of positions, including management roles, to support ongoing operations [4] Group 4: Support for Employee Growth - The increase in employee numbers is supported by a rigid demand for service upgrades, with a shift in product structure aligning closely with successful models [6] - AI technology has restructured labor roles, allowing employees to focus on higher-value tasks rather than repetitive work, thus promoting job expansion and structural optimization [6] Group 5: Employee Satisfaction and Performance - Employee feedback indicates significant improvements in job satisfaction, with salary increases of over 30% and enhanced working conditions leading to better service delivery [7] - Sales performance at restructured stores has seen substantial growth, with daily sales increasing from 200,000 to 700,000, reflecting the positive cycle of expanded staffing leading to service upgrades and sales growth [7] Group 6: Commitment to Employee-Centric Values - Wumart's restructuring not only aims for employee growth but also focuses on optimizing job structures and enhancing salary and benefits, reinforcing the company's commitment to an employee-centric approach [8] - The company plans to continue leveraging restructuring as an opportunity to improve training systems and career advancement pathways, ensuring mutual benefits for employees, customers, and the business [8]
物美调改后是否裁员了?用人员扩容与福利升级击碎谣言
Jin Rong Jie· 2026-01-13 07:44
Core Viewpoint - Wumart's restructuring since March 2025 focuses on "expansion and quality improvement" rather than layoffs, emphasizing employee satisfaction to enhance service and customer repurchase rates [1][2][9] Group 1: Restructuring Strategy - The core of Wumart's restructuring is to prioritize "human value" and increase personnel costs for long-term performance growth, explicitly stating that layoffs do not align with the strategic direction [2] - The restructuring involves a comprehensive upgrade across the entire supply chain, including products, services, and operations, inspired by successful models like "Pang Donglai" and AI-driven retail [2] Group 2: Personnel Expansion Evidence - Significant staff increases have been observed, with core stores seeing employee numbers more than double, such as the Xueqing Road store in Beijing, which grew from 130 to 260 employees, a 100% increase, and a salary increase of 30%-50% [3][4] - Wumart has opened 55 AI new quality retail stores and 8 hard discount stores by November 2025, resulting in over 3,000 new positions created, dispelling the myth that restructuring leads to layoffs [3] Group 3: Internal Optimization and Employee Rights - Wumart employs an "internal reassignment" strategy during restructuring, ensuring no forced layoffs and maintaining employee rights, including preserving original salaries and benefits for reassigned staff [4] - A standardized internal reassignment process has been established to ensure transparency and employee choice, aligning with human resource management norms [4] Group 4: Continuous Recruitment - Wumart is actively recruiting across various levels, including management and entry-level positions, further supporting the strategy of expansion rather than layoffs [5][6] - Job postings include competitive salaries and benefits, such as a new concept store manager position with a salary range of 16,000 to 23,000 yuan, and a supermarket picker position offering 7,500 to 11,000 yuan monthly [5][6] Group 5: Underlying Logic of Expansion and Salary Increase - The rationale behind Wumart's strategy of "no layoffs, but expansion" is based on the need for personnel to support service upgrades, with new offerings requiring additional staff to maintain service quality [7] - The strategy aims to create a positive cycle where increased employee satisfaction leads to better service, attracting more customers and ultimately driving revenue growth [7] Group 6: Employee Feedback and Performance Growth - Employee feedback indicates a salary increase of over 30% and improved work conditions, contributing to a significant increase in sales at the Xueqing Road store, which saw daily sales rise from 200,000 to 700,000 yuan, a growth of over 2.5 times [8] - The restructuring team is composed entirely of internal staff, enhancing team cohesion and providing opportunities for career development [8] Group 7: Commitment to Employee-Centric Values - Wumart's restructuring has not involved layoffs but has focused on expansion, salary increases, internal optimization, and enhanced benefits, reinforcing the importance of employee value in its strategic framework [9] - The company aims to continue prioritizing employee needs through improved training, compensation, and career development opportunities, fostering a win-win situation for employees, consumers, and the company [9]
雄安新区举办科创企业高质量发展大会,物美荣获2025科创企业创新力TOP500
Jin Rong Jie· 2025-12-13 03:28
Group 1 - The "2025 High-Quality Development Conference for Sci-Tech Enterprises" was held in Xiong'an New Area, gathering over 300 guests including government leaders, experts, and representatives from leading sci-tech companies to explore new paths for deep integration of technological and industrial innovation [1][3] - The China Enterprise Evaluation Association released the "2025 China Sci-Tech Enterprises Innovation Power TOP500 Development Report" and the "2025 Sci-Tech Enterprises Innovation Power TOP500 List," highlighting the current development status, structural characteristics, and key challenges of China's sci-tech enterprises [3] - The report indicates that China's innovation system is undergoing a critical transformation from "factor-driven" to "organization-driven" and from "local breakthroughs" to "system leaps" [3] Group 2 - Wumart Group's CEO, Zhang Bin, emphasized the importance of AI new retail in promoting innovation in the retail industry, aligning with the spirit of the Fourth Plenary Session and the Central Economic Work Conference [5] - AI new retail is characterized by data intelligence and ecological collaboration, aiming to reshape the value creation mechanism in retail and achieve win-win outcomes for consumers, employees, suppliers, and partners [5] - Wumart is committed to enhancing efficiency and improving customer experience through the promotion of "six revolutions," positioning itself as a significant force in benefiting people's livelihoods, boosting consumption, and stabilizing employment [5] Group 3 - The conference also introduced the industrial development situation and related policies of Xiong'an, featuring keynote speeches, roundtable forums, and project displays to attract more innovation resources and accelerate the establishment of a key source for independent and original innovation [7]
平谷迎首店 物美“学习胖东来自主调改”本周北京4店齐开
Bei Jing Shang Bao· 2025-11-20 06:59
Core Insights - Wumart Supermarket has opened four new "Learning Fat Donglai" stores in Beijing, marking the first implementation of its AI-driven new retail strategy in the northeastern suburbs of Beijing [1] Group 1: Store Openings and Locations - The newly opened stores are located in residential areas, which are expected to complement the surrounding community businesses [3] - The stores include the Xinjingping store in Pinggu District, Huaye Rose store in Tongzhou District, and Fengti Shidai store in Fengtai District, with the Mukexiyuan store set to open on November 21 [1][3] Group 2: Product Offering and Strategy - The new stores have introduced a product mix where 70% of the items are new, closely aligning with the product structure of Fat Donglai, which is at 80% [3] - The focus is on high-frequency repurchase categories such as cooked food, baked goods, and fresh produce, with a special emphasis on winter storage vegetables to cater to northern consumers' seasonal habits [3] Group 3: Technology and Service Enhancements - The stores utilize multi-point AI technology for comprehensive management of fresh product quality, implementing mechanisms like "daily clearance" for fresh items and time-based discounts for cut fruits [5] - New services include professional aquatic slaughtering and poultry pre-processing, along with amenities such as free tea, drinking water, microwaves, ice, blood pressure monitors, and pet storage [6] Group 4: Performance Metrics - After the renovation of the first "New Wumart" store, daily offline sales increased by over 2.5 times, and daily transaction frequency rose by nearly 1.5 times [6] - Overall, the daily sales and customer traffic of all "New Wumart" stores have seen an increase ranging from 50% to 300% compared to pre-renovation levels [6]
北京物美两店焕新开业,引入胖东来同款商品与服务
Bei Jing Shang Bao· 2025-11-14 11:52
Core Insights - The opening of two new Wumart Supermarkets in Beijing's Chaoyang and Fengtai districts marks a strategic expansion, enhancing the company's presence in high-quality retail services in these areas [1] Group 1: Store Details - The new stores, located in the core areas of Yangqiao and Dongba, have adopted a product structure similar to that of "Fat Dong Lai," with 80% of their offerings aligned with this model [1] - Both stores have introduced direct-sourcing winter storage vegetables, catering to seasonal consumer needs [1] Group 2: Market Positioning - The Yangqiao store is strategically positioned near established commercial entities like Yintai Department Store, serving densely populated communities in Fengtai District [1] - The Dongba store complements nearby facilities such as Evergrande City Plaza, enhancing the retail ecosystem with family-friendly, fitness, and dining options [1] Group 3: Product Strategy - The new stores have implemented Wumart's AI-driven retail model, introducing 70% new products and optimizing categories such as prepared foods, baked goods, and fresh produce to meet winter consumption demands [1]
北京“胖物美”再落两子 位于洋桥与东坝
Bei Jing Shang Bao· 2025-11-14 10:48
Core Insights - Wumart Supermarket has opened two new stores in Beijing, specifically in the Dongba Hengda and Yangqiao areas, enhancing its retail presence and service quality in these regions [1][3] Group 1: Store Openings - The two new stores have adopted a model similar to "Fat Dong Lai," with a product selection that closely resembles 80% of Fat Dong Lai's offerings [1] - The Yangqiao store is strategically located between the South Third and Fourth Ring Roads, adjacent to established commercial entities like Yintai Department Store, serving densely populated communities [3] - The Dongba Hengda store caters to residents outside the East Fifth Ring Road, complementing nearby facilities such as Hengda City Plaza, and enhancing the network of Wumart's AI-driven retail in Chaoyang District [3] Group 2: Product Strategy - Both stores have introduced 70% new products, focusing on optimizing categories such as ready-to-eat meals, baked goods, and fresh produce to meet winter consumption demands [3] - The new stores feature direct sourcing of winter storage vegetables, aligning with seasonal consumer needs [1][3]
“新物美”今日登陆宁波和湖州 华东AI新质零售布局拓展至5城
Sou Hu Cai Jing· 2025-11-07 15:36
Core Insights - The opening of Wumart's "Learning from Pang Donglai" stores in Ninghai and Anji marks the ongoing implementation of its AI-driven retail strategy in East China [1][13] - The new stores aim to enhance the shopping experience for residents in five cities across East Zhejiang, focusing on quality and community engagement [1][3] Store Features - The new stores are located in comprehensive shopping malls, strategically positioned to meet the daily purchasing needs of local residents [3] - 70% of the products are newly introduced, with a product structure closely resembling that of Pang Donglai, aiming to create a high-quality lifestyle center for the community [3][6] Product Offerings - The stores feature an expanded ready-to-eat food section, including popular items like freshly made duck, dumplings, and various baked goods, enhancing the shopping atmosphere [4] - Seasonal fruits and vegetables are available, catering to the preferences of busy professionals and families, with a dedicated hot pot section for convenient meal preparation [8] Service Enhancements - The stores have upgraded their service experience by optimizing employee incentives and introducing various customer-friendly services, such as free refreshments and essential facilities [10] - Fresh produce and meat processing services are offered to simplify the shopping experience, ensuring convenience for customers [10] Sales Performance - The new stores are expected to continue the trend of previous "New Wumart" locations, which have seen daily sales and foot traffic increase by 50% to 300% post-renovation [13] - The integration of local supply chains and AI technology is anticipated to further enhance the shopping experience for consumers in Ningbo and Huzhou [13]