Core Viewpoint - Goldman Sachs reported that Tencent Music (TME.US) achieved Q2 2025 revenue of 4.4 billion RMB, a year-on-year increase of 18%, surpassing market expectations by 6% and Alpha consensus by 8% [1] Group 1: Highlights - SVIP user count reached a new milestone of over 15 million, driving monthly ARPU to 11.7 RMB, a 9% year-on-year increase, exceeding GSe's expectation of 11.6 RMB by 1% [2] - Other online music business revenue was strong at 2.5 billion RMB, a 47% year-on-year increase, significantly higher than GSe's estimate by 22%, attributed to innovative products and strong advertising revenue [2] - Non-GAAP operating profit margin expanded to 33.5%, a year-on-year increase of 4.0 percentage points, supported by a stable gross margin of 44.4% and strict control of operating expenses [2] Group 2: Key Focus Points - Anticipated improvement in ARPU with the increase in paid members in the second half of 2025 [3] - Upside potential in other online music services, particularly in advertising, artist merchandise, and offline concerts [3] - Synergistic effects and cost efficiency from the acquisition of Ximalaya, particularly in the SVIP business [3] - Further expansion potential in gross margin [3]