艺术回山公益项目
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一堂点亮梦想的乡村美术课
Jin Rong Shi Bao· 2026-01-14 03:02
Core Viewpoint - The "Art Returns to the Mountains" public welfare project initiated by China Life Insurance aims to bridge the gap in aesthetic education between urban and rural areas, providing quality art education resources to rural children [1][2]. Group 1: Project Overview - The "Art Returns to the Mountains" project was launched in 2020, focusing on delivering quality aesthetic education resources to rural areas through offline art experiences, art courses, and donations of art supplies [1]. - As of now, the project has reached 188 schools across 159 cities in China, benefiting 45,000 students [1]. Group 2: Educational Activities - The project includes various themed art classes, such as "Space Technology" and "My Hometown," where children engage in creative activities that enhance their understanding of traditional culture and personal expression [2]. - China Life Insurance collaborates with art institutions and renowned teachers to bring quality courses to rural classrooms, ensuring children have access to professional art education [2]. Group 3: Resource Provision - The company has prepared customized art toolkits for rural schools, which include painting supplies and educational materials, alongside donations of children's books and sports equipment [2][3]. - Over the years, the project has consistently provided high-quality aesthetic education resources and support to rural children in various provinces, including Gansu, Hunan, Shandong, and Jiangxi [3]. Group 4: Community Engagement - Volunteers from China Life Insurance actively participate in delivering art toolkits and organizing outdoor activities, fostering a supportive environment for children [3]. - The project has become a long-term partner in rural aesthetic education, with annual expectations from children for the art classes and resources provided [3].
画笔作羽翼,梦想皆可期——中国人寿“艺术回山”美育公益深耕乡村教育振兴纪实
Xin Lang Cai Jing· 2025-12-30 06:40
Core Viewpoint - The "Art Returns to the Mountains" public welfare project initiated by China Life Insurance aims to enhance aesthetic education in rural areas, providing quality art resources and experiences to students, thereby contributing to cultural revitalization and youth development [1][3]. Group 1: Project Overview - Since its launch in 2020, the project has reached 30 provinces and 159 cities across China, benefiting 188 schools and directly connecting with 45,000 students [1][3]. - The project focuses on breaking the urban-rural divide in aesthetic education, allowing rural children to access professional art education [3][5]. Group 2: Educational Activities - The project includes various art classes and experiences, such as using mineral pigments in art lessons and exploring cultural significance through mask-making activities [1][3]. - In 2025, the project is expected to expand to 64 cities, fostering creativity and self-expression among children through art [3][5]. Group 3: Resource Provision - China Life has provided customized art toolkits and donated books and sports equipment to rural schools, facilitating a sustainable support mechanism for aesthetic education [3][5]. - The project has delivered 260 customized art toolkits to schools in Gansu, enhancing the educational experience for children [5][7]. Group 4: Long-term Commitment - The "Art Returns to the Mountains" initiative has evolved into a long-term partner for rural aesthetic education, with ongoing support and activities planned for years to come [5][7]. - The company’s efforts not only cultivate aesthetic appreciation among rural children but also instill cultural confidence and a sense of purpose, contributing to the broader goal of rural revitalization [7].