当游戏不再只是"闯关升级"的娱乐载体，当美育不再局限于城市课堂的三尺讲台，二者的碰撞正催生公益领域的全新可能。 2025年活动期间，《冲呀！饼干人：王国》推出了一场别开生面的美育公益实践。通过在游戏中推出"游戏礼包捐"活动与"松鼠公益市集"，其以创新 互动为桥梁，搭建起一个儿童创意反哺、玩家深度参与、公益专业落地的闭环生态，让美育的种子在公益土壤中生根发芽。 创新互动，构建可持续的参与机制 在游戏与公益结合的探索中，如何实现用户的持续参与，是行业长期关注的议题。《冲呀！饼干人：王国》2025年的公益探索，通过"内容融 合"与"场景闭环"给出了全新的解法。 近日，腾讯成长守护联合超核玩家、腾讯公益共同发起了"游戏礼包捐"活动。《冲呀！饼干人：王国》积极参与，将乡村孩子们围绕"饼干人"主题创 作的画作，1:1复刻为游戏内的"公益糖衣"（即主角皮肤）。玩家捐赠6元，即可获得全套限定外观，而所有善款将全部用于支持"未来调色盘计划"，帮助 乡村儿童美育事业发展。 这一机制不仅完成了资源的流转，更建立起一种价值的双向提升：孩子们的创作被重新诠释，从课堂画纸跃入数字世界，被赋予跨越场域的意义；玩 家则在公益行为中，既收获独 ...

枯枝变 "朋友" ， 山野入画来！ 2025MOart 夏令 营解锁乡村美育 新玩法_南方+_ 南方plus 8月7日下午，伴 随着结营分享会 上师生们真挚的 感悟与对未来乡 村美育的憧憬， 由广东公益恤孤 助学促进会（以 下简称恤孤助学 会）与EPO时尚 集团共同发起的 MOart Program （以下简称 MOart项目） 2025艺术夏令营 正式落下帷幕。 过去七天里，来 自信宜市、阳江 市的46名乡村学 生与13名乡村教 师、陪同人员， 以自然为导师， 以艺术为媒介， 共度了一段满载 感知与创造的美 育旅程。 打破边界：在自 然课堂中唤醒感 知 告别传统教室的 围墙，本次夏令 营将课堂搬进了 惠州的山水之 间。在这里，作 为参营学员的乡 村师生们不再是 知识的被动接收 者，而是化身为 自然中敏锐的观 察者和灵感的主 动捕捉者。 乡村学生们的艺 术表达充满惊 喜。ta们为亲手 收集的枯枝落叶 赋予新生，在立 体书上塑造拟人 化的南极洲动 物，创作出形态 各异的"自然朋 友"；户外写生 也不再局限于摹 写形貌，在授课 教师所介绍的色 彩哲学启发下， 孩子们大胆运用 主观色彩，描绘 心中独一无二的 自然世 ...

Group 1 - The core idea of the articles revolves around the cultural and educational initiatives in Leyu Town, aimed at enhancing community engagement and promoting reading among residents [1][2][3][4][5][6][7] - Leyu Town has implemented a "rural scene-based" reading enhancement project, utilizing local cultural resources to increase reading interest among villagers through experiential activities [2][3] - The establishment of "Yuexiang Space" integrates reading, communication, and leisure, creating a 10-minute reading circle accessible in various community locations [3][4] Group 2 - The "Village Open Mic" initiative allows villagers to share stories of local heroes, fostering community spirit and engagement through interactive storytelling [6][7] - The town's efforts in rural aesthetic education aim to improve cultural literacy and enhance the beauty of rural life through various artistic activities and community involvement [4][5] - Leyu Town's innovative approach to public cultural services is breaking down barriers to reading, making literature a part of daily life for residents [3][4][5]

Core Viewpoint - The training program aims to enhance the practical teaching skills of rural art teachers in Xinyi City, focusing on transforming theoretical knowledge into classroom practice through a structured approach [4][9][26]. Group 1: Training Program Overview - The Guangdong Charity Association for Orphans and Education (referred to as "Charity Association") collaborated with several central schools in Xinyi City to conduct the MOart Program for rural art teacher training [2][3]. - The training involved 38 rural art teachers and emphasized a three-dimensional model of "theoretical teaching + classroom demonstration + practical exercises" [4][5]. Group 2: Curriculum and Content - The curriculum addressed the need for enhanced practical components in teaching, as highlighted by teachers during a follow-up survey in March [7]. - It included three main sections: professional skill enhancement, demonstration class analysis, and simulated lesson preparation, tailored to the daily teaching scenarios of rural teachers [8][9]. Group 3: Teaching Methodology - The training utilized a practical approach, exemplified by a live demonstration of a fourth-grade lesson using the "Living Observation - Creative Association - Painting Practice" method [15][16]. - Teachers observed and recorded classroom interaction techniques during the demonstration, followed by a detailed review of the lesson design from a professional perspective [17][18]. Group 4: Teacher Engagement and Innovation - Participating teachers were encouraged to design and share their lesson plans based on the curriculum, fostering creativity and interdisciplinary connections [19][23]. - The Charity Association's project leader expressed the goal of empowering rural art education through practical, resourceful teaching strategies [25][26].

央视网消息：在被誉为"中国最美乡村"的江西婺源李坑村，隐匿着一座别具一格的"自然学校"，它以自然为课堂、以山水为教材，开 辟出一条独树一帜的乡村美育之路。 婺源县秋口镇李坑村，自然风光秀丽，徽派建筑错落有致，白墙黛瓦与葱郁草木相互映衬，勾勒出一幅诗意的田园画卷。这里的一 山一水为乡村课堂提供了得天独厚的教学素材，学生们春绘油菜夏描荷，秋画丰景冬摹雪。 指导孩子们写生的正是双溪书院院长王义平。毕业于中国美术学院的他，2009年回到家乡，依托婺源深厚的文化底蕴创办双溪书 院，开设书法、绘画、太极等传统文化课程，美育的种子在这里生根发芽。 人在景中，景在画里。在这里，传统文化不是束之高阁的古董，而是可触可感的生活。 伴着清晨升起的第一缕阳光和林间的鸟鸣，孩子们在一招一式间开始了一天的乡村生活。领悟自然之道的同时，在书院的书法课堂 上，孩子们挥毫泼墨，触摸汉字之美。 王义平说，中国的书法呈现的是一种人格，它是一种浩然正气。 书院学生施语桐表示，他理解的写字不只是好看，而是体现了中国古人风骨。 美育不止于艺术，日常的农耕与劳作也是培养孩子锻炼独立人格的"自然课堂"。 当春日绿意与墨色山水相映成趣，孩子们在一笔一划中、在 ...