"老师，三星堆的面具藏着什么'秘密'呀？""我能用自己喜欢的颜色画太空吗？"秋日的教室洒满阳光， 清脆的提问伴着涂涂画画的沙沙声，汇成动人的旋律。这是中国人寿保险股份有限公司（以下简称"中 国人寿"，股票代码：601628.SH、02628.HK）"艺术回山"美育公益项目的一道剪影。 自2020年起，中国人寿推出"艺术回山"公益项目，旨在通过线下艺术体验、开展艺术课程、捐赠美术用 品等多元方式，将优质美育资源输送至乡村地区，助力青少年美育发展和乡村文化振兴。截至目前，项 目足迹已遍布全国30个省份159个城市，覆盖188所学校，直接连接4.5万名学生，逐步构建起乡村美育 的常态化支持机制。 名师引路：把"大艺术"装进小课堂 "《千里江山图》里青山的颜色，其实来自矿物颜料哦！"甘肃临夏州积石山县前岭小学的课堂上，老师 的话音刚落，孩子们便迫不及待地围上来，指尖轻轻蹭过石青、石绿等颜料。这堂从传世名画延伸的美 术课，不仅教孩子们调色施彩，更让他们触摸到传统文化中"多一分则浊，少一分则薄"的细腻美感。前 岭小学的另一节美术课上，老师拿着三星堆面具模型，和孩子们开起"面具故事会"。从面具的起源，到 不同文化中面具的符 ...

2025心系天下《大地的童画》公益展所展作品，全部来自《大地的童画》公益项目探访过的乡村小学。 参与者通过扫码即可查看小画家们用乡音讲述的创作故事。稚嫩的画笔与童真的话语，打破了空间隔 阂，让乡村孩子们的内心世界被更多人发现、看见。 这场"可触摸、可参与"的非遗与童心对话，让美育从抽象概念化为具体感动，真正扎根于文化土壤，走 进公众生活，完成了从技艺传授到心灵唤醒、文化传承的深刻历程。 转自：扬子晚报 当郑州的折扇和济南的泥塑点亮"美育"的瞬间，日前"心有光·美自生"2025心系天下《大地的童画》公 益展圆满落幕。 从2024年乡村城市联动探索，到2025心系天下《大地的童画》公益展点亮十省，再到2026年即将到来的 新一季纪录片，在这场以美为媒、以爱为行的公益旅程中，心系天下《大地的童画》不仅成为了乡村儿 童观察世界、表达内心的窗口，更将乡村儿童最本真的艺术表达与中华大地最深厚的非遗文脉相融合， 在全国范围内掀起了一场关于乡村美育价值与未来的深刻思考。 回顾第一季，《大地的童画》纪录片全网播放量达4.5亿，节目组深入山西、四川、山东、吉林、江西 五省的乡村小学，在孩子们心中播下美的种子。孩子们的画作不仅被精 ...

一条网线，连接着优质美育资源，也激发了乡村美育活力。美育提质，关键在师资队伍培养。依托数字 技术构建的"师资培训+资源共享"智慧平台，通过线上虚拟教研室、AI助教、带师培训等方式，乡村美 育教师跟着名师学方法、练技能，更新知识结构，提升教学水平和信息素养，还能参与开发贴合当地特 色的美育课程，让教师找到专业的成长路径，也能激发孩子的创作热情。这种"合作而非代替"的方式， 显著提升了"教"与"学"的自主性与多样性，使乡村美育从外部"输血"转向内部"造血"，激发出乡村美育 发展的内驱力。 以数字技术服务乡村美育，还需筑牢保障根基。当前，部分乡村学校仍面临着网络不稳定、设备不足等 问题。还需加快欠发达地区乡村学校5G网络、智能终端等基础设施建设，开发操作简便、适配乡村教 学场景的轻量化工具，推动美育资源转化为可检索、可调用、可重组的数字资源，让数智化工具好用、 易用。 美育是培根铸魂、沁润心灵的教育。数字技术助力乡村美育，不仅为乡村的孩子提供了优质多元、益趣 结合的课程，丰富了他们的日常生活，增强了文化自信，也体现出教育的温度与广度。 (作者单位：东北大学艺术学院) "同学们看，这是我国的神舟载人飞船，这是敦煌莫高 ...

Core Insights - The article highlights the transformation of China's charity sector from traditional donations to a focus on sustainable development and deep public welfare initiatives, exemplified by the efforts of entrepreneurs like Tang Xiuguo and Li Kemei [1][3][4] Group 1: Charity Evolution - Over the past decade, Chinese public welfare has shifted towards "deep public welfare," emphasizing mental growth and sustainable development rather than just monetary donations [1][3] - The Deqing Foundation, established by Tang Xiuguo and Li Kemei, has been pivotal in promoting music education in rural areas, impacting over 139 million children [5][10] Group 2: Project Implementation - The "Happy Choir 3+1" project was launched to address the lack of music education in rural schools, focusing on empowering teachers and students through choir activities [4][12] - The project has successfully established choirs in multiple schools across China, providing children with opportunities to perform alongside renowned musicians [5][10] Group 3: Community Engagement - Li Kemei has actively involved family members and local resources in the foundation's work, fostering a culture of giving and community support [9][10] - The foundation collaborates with various organizations and experts to enhance the quality of music education and create a robust support network [12][13] Group 4: Challenges and Solutions - The foundation faces challenges related to perceptions of arts education, resource allocation, and the need for professional development in the nonprofit sector [11][12] - Strategies include breaking down barriers through community engagement, building a network of support, and implementing a dual-expert model for teacher training [11][12] Group 5: Future Aspirations - The article emphasizes the importance of professionalization in the charity sector, advocating for a shift from mere donations to creating lasting value [10][14] - There is a growing expectation for increased public participation in charity, improved professional standards, and a more supportive ecosystem for nonprofit initiatives [15]

Core Insights - The article discusses the innovative intersection of gaming and public welfare, particularly through the initiative "Game Gift Donation" and "Squirrel Charity Market" launched during the 2025 event of "Run! Cookie Man: Kingdom" [1][2][3] Group 1: Innovative Interaction and Sustainable Participation Mechanism - The initiative aims to create a sustainable participation mechanism by integrating gaming with public welfare, allowing continuous user engagement [2][3] - The "Game Gift Donation" activity allows players to donate 6 yuan to receive exclusive in-game skins based on children's artwork, with all proceeds supporting the "Future Palette Plan" for rural children's art education [2][3] - The "Squirrel Charity Market" enables players to exchange in-game resources for charity tokens, which can be used to contribute to building real-life art classrooms when certain goals are met [3][5] Group 2: Emotional Resonance and Value Creation - The initiative fosters a two-way emotional connection between players and children, transforming children's artwork into in-game content, thus enhancing their self-worth and creativity [10][11] - Players gain unique game content and emotional memories through their participation in public welfare, creating a sense of community and shared purpose [10][11] - The project exemplifies a new model of public welfare that transcends traditional donor-recipient dynamics, allowing all participants to find their place and voice within the ecosystem [11] Group 3: Long-term Impact and Cultural Significance - The initiative not only provides material support but also nurtures the spirit of creativity among rural children, emphasizing the importance of art education [6][10] - The "Future Palette Plan" aims to continue providing art resources and courses that integrate intangible cultural heritage, further enhancing children's cultural confidence and creativity [9][11] - The project illustrates the potential of "Run! Cookie Man: Kingdom" as a social medium that merges resources and emotions, achieving a synergy between commercial and social value [11]

枯枝变 "朋友" ， 山野入画来！ 2025MOart 夏令 营解锁乡村美育 新玩法_南方+_ 南方plus 8月7日下午，伴 随着结营分享会 上师生们真挚的 感悟与对未来乡 村美育的憧憬， 由广东公益恤孤 助学促进会（以 下简称恤孤助学 会）与EPO时尚 集团共同发起的 MOart Program （以下简称 MOart项目） 2025艺术夏令营 正式落下帷幕。 过去七天里，来 自信宜市、阳江 市的46名乡村学 生与13名乡村教 师、陪同人员， 以自然为导师， 以艺术为媒介， 共度了一段满载 感知与创造的美 育旅程。 打破边界：在自 然课堂中唤醒感 知 告别传统教室的 围墙，本次夏令 营将课堂搬进了 惠州的山水之 间。在这里，作 为参营学员的乡 村师生们不再是 知识的被动接收 者，而是化身为 自然中敏锐的观 察者和灵感的主 动捕捉者。 乡村学生们的艺 术表达充满惊 喜。ta们为亲手 收集的枯枝落叶 赋予新生，在立 体书上塑造拟人 化的南极洲动 物，创作出形态 各异的"自然朋 友"；户外写生 也不再局限于摹 写形貌，在授课 教师所介绍的色 彩哲学启发下， 孩子们大胆运用 主观色彩，描绘 心中独一无二的 自然世 ...

Group 1 - The core idea of the articles revolves around the cultural and educational initiatives in Leyu Town, aimed at enhancing community engagement and promoting reading among residents [1][2][3][4][5][6][7] - Leyu Town has implemented a "rural scene-based" reading enhancement project, utilizing local cultural resources to increase reading interest among villagers through experiential activities [2][3] - The establishment of "Yuexiang Space" integrates reading, communication, and leisure, creating a 10-minute reading circle accessible in various community locations [3][4] Group 2 - The "Village Open Mic" initiative allows villagers to share stories of local heroes, fostering community spirit and engagement through interactive storytelling [6][7] - The town's efforts in rural aesthetic education aim to improve cultural literacy and enhance the beauty of rural life through various artistic activities and community involvement [4][5] - Leyu Town's innovative approach to public cultural services is breaking down barriers to reading, making literature a part of daily life for residents [3][4][5]

Core Viewpoint - The training program aims to enhance the practical teaching skills of rural art teachers in Xinyi City, focusing on transforming theoretical knowledge into classroom practice through a structured approach [4][9][26]. Group 1: Training Program Overview - The Guangdong Charity Association for Orphans and Education (referred to as "Charity Association") collaborated with several central schools in Xinyi City to conduct the MOart Program for rural art teacher training [2][3]. - The training involved 38 rural art teachers and emphasized a three-dimensional model of "theoretical teaching + classroom demonstration + practical exercises" [4][5]. Group 2: Curriculum and Content - The curriculum addressed the need for enhanced practical components in teaching, as highlighted by teachers during a follow-up survey in March [7]. - It included three main sections: professional skill enhancement, demonstration class analysis, and simulated lesson preparation, tailored to the daily teaching scenarios of rural teachers [8][9]. Group 3: Teaching Methodology - The training utilized a practical approach, exemplified by a live demonstration of a fourth-grade lesson using the "Living Observation - Creative Association - Painting Practice" method [15][16]. - Teachers observed and recorded classroom interaction techniques during the demonstration, followed by a detailed review of the lesson design from a professional perspective [17][18]. Group 4: Teacher Engagement and Innovation - Participating teachers were encouraged to design and share their lesson plans based on the curriculum, fostering creativity and interdisciplinary connections [19][23]. - The Charity Association's project leader expressed the goal of empowering rural art education through practical, resourceful teaching strategies [25][26].

Core Viewpoint - The article highlights the unique "natural school" in Li Keng Village, Wuyuan, Jiangxi, which utilizes nature as a classroom and promotes rural aesthetic education through immersive experiences in the natural environment [1]. Group 1: Natural Environment and Education - Li Keng Village is characterized by beautiful natural scenery and traditional Huizhou architecture, providing an ideal backdrop for educational activities [4]. - The natural landscape serves as a rich teaching resource, allowing students to engage in various artistic activities throughout the seasons [4]. Group 2: Cultural and Artistic Education - Wang Yiping, the head of Shuangxi Academy, founded the institution to leverage Wuyuan's cultural heritage, offering courses in calligraphy, painting, and Tai Chi [7]. - Traditional culture is integrated into daily life, making it accessible and relatable for students [10]. Group 3: Philosophy of Education - Wang Yiping emphasizes a "unity of knowledge and action" in education, advocating for experiential learning outside the traditional classroom setting, particularly in aesthetic education [11]. - The academy's approach includes not only artistic expression but also practical agricultural activities, fostering independence and character development in children [19]. Group 4: Cultural Heritage and Values - Students learn to appreciate the beauty of Chinese calligraphy, which reflects the moral character of ancient Chinese scholars [15]. - The educational philosophy promotes the spirit of "farming and reading" as a core value of Chinese traditional culture [21].