Core Drivers - The core driver of the pyramid scheme is "recruiting new members," where income is primarily derived from the number of recruits rather than actual product sales. The profit model relies on entry fees from new participants, creating a pyramid structure that depends on continuous expansion [4]. - In contrast, Atomy's core driver is "product sales," focusing on providing high-quality products that meet consumer needs. Over 75% of Atomy's revenue comes from repeat purchases, indicating a sustainable business model centered on consumer satisfaction rather than recruitment [4]. Value Basis - Pyramid schemes often rely on false advertising and low-quality products, with participants required to purchase overpriced items that lack real market value. The primary goal is to extract money from participants rather than provide genuine value [7]. - Atomy's value foundation is built on "mass premium" products, selected globally for their quality and cost-effectiveness. The company's strategy ensures that products have independent market value and meet real consumer needs, supporting sustainable business growth [7]. Consumer Role - In pyramid schemes, consumers are exploited and positioned at the bottom of the hierarchy, where they often suffer financial losses while those at the top benefit from their investments. This model is characterized by deception and harm, functioning as a zero-sum game [11]. - Atomy views consumers as valuable partners, promoting a philosophy of "unity between consumers and operators." Consumers are encouraged to share their experiences and earn reasonable profits from product sales, aligning their interests with the company's performance [11]. Conclusion - The fundamental difference between Atomy's model and pyramid schemes lies in Atomy's focus on products and consumer needs, creating a sustainable ecosystem, while pyramid schemes prioritize recruitment and exploitative practices. Atomy's commitment to consumer-centric values fosters a healthy and transparent business environment, clearly distinguishing it from pyramid schemes [11].