Core Viewpoint - The Chinese beauty market is increasingly focused on efficacy, with "global first" and "exclusive formulas" becoming key marketing strategies. However, some companies are choosing to invest in fundamental ingredients and systematic research to build competitive barriers, thereby injecting vitality into the industry through solid foundational research and technology transformation [3][6][34]. Group 1: Market Trends and Consumer Demand - The facial cleansing segment is recognized as a high-growth area in the mature beauty market, with total transaction value reaching 21.6 billion yuan from January to August this year, reflecting a 13% year-on-year growth and a 21% increase in transaction volume [6]. - Consumer demand is evolving from basic cleansing functions to multi-dimensional needs such as "sensitive skin-friendly, oil control, acne treatment, and environmental sustainability" [6][34]. Group 2: Kao's Research and Development - Kao Group has introduced three major amino acid cleansing technologies, emphasizing the concept of "skin-source amino acids" inspired by natural moisturizing factors (NMF) in the skin [6][12]. - The first technology, the coconut fatty acid glycine liquid crystal control technology, allows for stable, high-efficiency cleansing formulations without sacrificing skin gentleness and moisturizing properties [8][11]. - The second technology incorporates volcanic mud into the amino acid liquid crystal system, achieving effective oil absorption while maintaining low irritation [10][11]. - The third technology, amino acid cleansing oil micro-emulsification technology (AGCE), enables high-efficiency cleansing without friction, enhancing biodegradability and environmental friendliness [10][11]. Group 3: Kao's Market Position and Strategy - Kao's brand, Fuli Fangsi, has established itself as a leader in the facial cleansing category, ranking No. 1 in sales on major e-commerce platforms in 2024 [26]. - The company has localized its operations in China, enhancing its ability to respond to market changes and consumer needs, which has led to a 30% increase in development speed [26][28]. - Kao's focus on amino acids as a core ingredient reflects its commitment to deep research and the development of a comprehensive "amino acid skincare ecosystem" [22][30]. Group 4: Future Directions and Innovations - Kao plans to continue exploring the potential of amino acids, aiming to develop a family of products centered around "skin-source amino acids" [22][30]. - The company emphasizes the importance of understanding consumer needs and adapting its product offerings accordingly, as seen in the successful launch of products tailored to the preferences of younger consumers [30][32]. - Kao's approach to innovation is rooted in a commitment to scientific research and practical application, ensuring that its products deliver real benefits to consumers [33][34].