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必胜客“泰国日”以榴莲为媒 “链”动中泰“甜蜜经济”
Zheng Quan Ri Bao· 2025-07-18 10:26
Group 1 - The third China International Supply Chain Promotion Expo (Chain Expo) was held in Beijing from July 16 to July 20, showcasing the collaboration between YUM China and its supply chain partners for the second consecutive year [1] - During the event, YUM China's Pizza Hut brand hosted a "Thai Day" themed activity, emphasizing the integration of supply chain collaboration, culinary innovation, and cultural exchange through interactive exhibits and a durian tasting experience [1][3] - The event highlighted the importance of supply chain synergy between Thailand and China, showcasing how Thai durians have become popular among Chinese consumers through effective supply chain management [1][2] Group 2 - Thai durian supplier Gao Feng's successful integration into YUM China's supply chain exemplifies the potential of the "Belt and Road" initiative, demonstrating the benefits of standardized practices and international food safety certifications [2] - YUM China has been operating in China for 35 years, focusing on product innovation by incorporating Thai durians into various menu items, making them accessible to a broader audience [2] - The collaboration with popular youth brands has transformed durian into a trendy item among Generation Z, enhancing the cultural exchange between China and Thailand [2]