芝麻信用分
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十年沉淀,对外“开门”:芝麻信用牵手高德,重塑本地生活评价新秩序
Mei Ri Jing Ji Xin Wen· 2025-09-12 13:12
Core Insights - Sesame Credit announced a strategic upgrade to its commercial credit service system, expanding local life scenario access and officially opening product capabilities to Gaode Map, creating the "Gaode Street Ranking" based on real user behavior [1][3] - The new evaluation system allows Sesame Credit to influence merchants' comprehensive ratings through user-authorized evaluations, enhancing the authenticity and trustworthiness of merchant scores [1][3] Group 1: User Engagement and Impact - The "Gaode Street Ranking" quickly gained popularity, with over 40 million users on its first day, showcasing the strong engagement from both Sesame Credit and Gaode Map users [3] - The collaboration signifies a shift from internal service to industry-wide empowerment, establishing a reusable and scalable commercial credit solution that drives trust upgrades across the industry [3][6] Group 2: Trust and Evaluation Mechanism - The new ranking system combines customer behavior data and genuine reviews, allowing high-credit users' evaluations to carry more weight, thus improving the reliability of merchant ratings [6][9] - This innovation addresses the decline in trust towards traditional rating systems, encouraging merchants to focus on improving product and service quality rather than merely accumulating positive reviews [6][9] Group 3: Historical Context and Development - Sesame Credit has evolved over ten years from a commercial credit scoring tool to a foundational infrastructure for commercial credit services, supported by over 700 million users and extensive transaction validation [8][9] - The service has expanded through various applications, including deposit-free rentals and credit-based payment models, demonstrating its adaptability across multiple sectors [8][9] Group 4: Future Directions and Vision - Sesame Credit aims to further open its product capabilities to more platforms and merchants, enhancing the credibility of service evaluation systems [9][10] - The long-term vision is to establish a robust commercial credit ecosystem that promotes fairness and efficiency in the business environment, potentially transforming how credit is perceived and utilized in society [10]