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十年沉淀 对外“开门”:芝麻信用牵手高德 重塑本地生活评价新秩序
Mei Ri Jing Ji Xin Wen· 2025-09-12 13:31
Core Insights - Sesame Credit announced a strategic upgrade to its commercial credit service system, expanding local life scene access and officially opening product capabilities to Gaode Map, creating the "Gaode Street Ranking" based on real user behavior [1][3] - The new evaluation system allows Sesame Credit to influence merchants' comprehensive scores through user-authorized evaluations, enhancing the authenticity and trustworthiness of merchant ratings [1][3] Group 1: User Engagement and Impact - The "Gaode Street Ranking" quickly gained popularity, with over 40 million users on its first day, showcasing the strong engagement from both Sesame Credit and Gaode Map users [3] - The collaboration signifies a shift from internal service to industry-wide empowerment, establishing a reusable and scalable commercial credit solution that drives trust upgrades across the industry [3][11] Group 2: Trust and Evaluation Mechanism - The new ranking system combines customer behavior data and genuine reviews, with higher weight given to evaluations from high-credit users, thus enhancing the credibility of merchant ratings [7] - This shift aims to reduce the reliance on quantity of positive reviews and encourages merchants to focus on improving product and service quality, providing consumers with more reliable decision-making references [7][5] Group 3: Historical Development and Infrastructure - Sesame Credit has evolved over ten years from a commercial credit scoring tool to a foundational infrastructure for commercial credit services, supported by over 700 million users and extensive transaction validation [8][9] - The introduction of various credit applications, such as "no deposit" models in shared services and the "first enjoy" model in e-commerce, illustrates the adaptability and growth of Sesame Credit's offerings [9][8] Group 4: Future Directions and Market Expansion - Sesame Credit plans to expand its product capabilities to more platforms and merchants, aiming to create a more authentic and trustworthy service evaluation system [10][12] - The initiative represents a move towards a broader B2B market space, standardizing and productizing credit to reduce transaction costs and fraud risks across various sectors [12][11]
十年沉淀,对外“开门”:芝麻信用牵手高德,重塑本地生活评价新秩序
Mei Ri Jing Ji Xin Wen· 2025-09-12 13:12
芝麻信用用户的"言而有信",加之高德地图用户的"身体力行",让"高德扫街榜"火速刷屏,上线首日使用人数就突破了4000万。 每经编辑|蒙锦涛 9月10日,芝麻信用宣布对其商业信用服务体系进行战略升级,扩大本地生活场景接入,正式面向高德地图开放产品能力,携手打造首个基于真实用户行 为的生活服务榜单——"高德扫街榜"。 在这一全新评价体系中,经用户授权后,芝麻信用将作为用户评价分的重要校准因子影响商家的综合评分,从而让商家评分更真实、可信。 值得关注的是,此次能力开放的背后,是芝麻信用历经10年业务验证的成熟信用评估模型以及超过7亿用户的广泛覆盖,不仅标志着其从服务内部生态正 式走向全行业赋能,更意味着一个可复用、可扩展的商业信用解决方案,正在成为驱动行业信任升级的新基础设施。 可信基因 打破线下服务传统评分"潜规则" 外出吃饭先看评分?你可能已经被"刷"了。 很多人或许有过这样的无语经历:刷到某家网红餐厅,满屏都是"料超足""味道绝了"的花式狂夸。结果,排队两小时,吃到嘴才发现,菜是凉的,肉就几 片,味道还不如自家楼下小饭馆。这时候的你才恍然大悟,原来那些"激情好评",可能是店员拿着客人手机一边复制粘贴、一边A ...