Core Viewpoint - The article highlights the significance of the Zhaoqing exhibition at the Greater Bay Area Agricultural Products Trade Fair, showcasing the region's unique agricultural products, particularly citrus fruits and traditional Chinese medicine, emphasizing Zhaoqing's ambition to become a leading hub for the southern medicine and health industry in China [2][57]. Group 1: Agricultural Products - The Zhaoqing exhibition features notable products such as the Deqing Gonggan, known as the "King of Citrus" for its superior quality, and the Sihui Shatangju, celebrated for its sweetness and juiciness, representing the pinnacle of Zhaoqing's citrus industry [13][15][21]. - The exhibition aims to promote Zhaoqing's ecological environment and agricultural traditions, inviting visitors to explore the region's rich cultural heritage and agricultural offerings [21][22]. Group 2: Traditional Chinese Medicine - Zhaoqing is recognized as a significant production area for southern medicine, with a total planting area of 1.5662 million acres and a total output of 659,900 tons, generating a total output value exceeding 10.605 billion yuan in 2024 [32][34]. - The region's medicinal products include well-known herbs such as cinnamon, radix polygoni multiflori, and ganoderma, with six varieties included in the Guangdong Province's protection regulations for traditional Chinese medicine [34][35]. Group 3: Industry Development - Zhaoqing is developing a comprehensive industry chain that integrates cultivation, processing, and tourism, with modern industrial parks established to enhance the southern medicine sector [40][41]. - The establishment of a national-level southern medicine market in Zhaoqing is expected to facilitate regional distribution, with a monthly transaction volume exceeding 2 million yuan [46][48]. Group 4: Future Goals - The city aims to leverage its strong industrial foundation and policy support to achieve the goal of becoming the "Southern Medicine and Health Industry Capital of China," promoting the slogan "Eat in Guangdong, Nourish in Zhaoqing" [57][58].

Core Viewpoint - The first National Southern Medicine Food and Health Industry Conference will be held in Zhaoqing, Guangdong, showcasing the city's rich heritage in southern medicine and its innovative practices in food and health [2][3][10]. Industry Overview - Zhaoqing, with over 2,000 years of history, is recognized as a significant hub for southern medicine, emphasizing the concept of "medicinal food homology" [5][6][10]. - The southern medicine industry is a key part of Zhaoqing's agricultural sector, with a total planting area of 1.5662 million acres, a production volume of 659,900 tons, and a total output value of 10.605 billion yuan in 2024 [22]. Market Potential - The southern medicine industry is positioned to benefit from national strategies, with the Guangdong-Hong Kong-Macao Greater Bay Area being a focal point for traditional Chinese medicine development [9][10]. - The expansion of the national medicinal food homology directory from 87 to 106 items indicates a growing market potential, with the overall health market expected to exceed 800 billion yuan [92][93]. Innovation and Development - Zhaoqing is actively innovating within the southern medicine industry, establishing a provincial southern medicine industrial park and focusing on the cultivation of quality medicinal materials [51][52]. - The city is enhancing its industrial chain by promoting deep processing of southern medicine products, such as cinnamon oil extraction, which has significantly increased local farmers' incomes [66][72]. Integration and Future Directions - The integration of southern medicine with tourism, agriculture, and health care is being emphasized, with the establishment of various specialized towns and villages to support this initiative [75][76]. - The upcoming conference aims to set standards and build brands for the southern medicine industry, further solidifying Zhaoqing's position as a leader in this sector [114][125].