Core Viewpoint - The article highlights the significance of the Zhaoqing exhibition at the Greater Bay Area Agricultural Products Trade Fair, showcasing the region's unique agricultural products, particularly citrus fruits and traditional Chinese medicine, emphasizing Zhaoqing's ambition to become a leading hub for the southern medicine and health industry in China [2][57]. Group 1: Agricultural Products - The Zhaoqing exhibition features notable products such as the Deqing Gonggan, known as the "King of Citrus" for its superior quality, and the Sihui Shatangju, celebrated for its sweetness and juiciness, representing the pinnacle of Zhaoqing's citrus industry [13][15][21]. - The exhibition aims to promote Zhaoqing's ecological environment and agricultural traditions, inviting visitors to explore the region's rich cultural heritage and agricultural offerings [21][22]. Group 2: Traditional Chinese Medicine - Zhaoqing is recognized as a significant production area for southern medicine, with a total planting area of 1.5662 million acres and a total output of 659,900 tons, generating a total output value exceeding 10.605 billion yuan in 2024 [32][34]. - The region's medicinal products include well-known herbs such as cinnamon, radix polygoni multiflori, and ganoderma, with six varieties included in the Guangdong Province's protection regulations for traditional Chinese medicine [34][35]. Group 3: Industry Development - Zhaoqing is developing a comprehensive industry chain that integrates cultivation, processing, and tourism, with modern industrial parks established to enhance the southern medicine sector [40][41]. - The establishment of a national-level southern medicine market in Zhaoqing is expected to facilitate regional distribution, with a monthly transaction volume exceeding 2 million yuan [46][48]. Group 4: Future Goals - The city aims to leverage its strong industrial foundation and policy support to achieve the goal of becoming the "Southern Medicine and Health Industry Capital of China," promoting the slogan "Eat in Guangdong, Nourish in Zhaoqing" [57][58].

Core Viewpoint - Zhaoqing aims to become the "Capital of Southern Medicine and Food Therapy" in China, leveraging its rich resources and cultural heritage to develop the Southern medicine industry and promote health-oriented products [4][6][37]. Group 1: Industry Development - A national-level Southern medicine and food therapy industry conference was recently held in Zhaoqing, highlighting the city's growing importance in this sector [2][3]. - Zhaoqing has a strong foundation for Southern medicine, with a planting area of 1.566 million acres, a total output of 660,000 tons, and a total output value exceeding 10 billion yuan [20][21]. - The city is strategically located as a hub in the Guangdong-Hong Kong-Macao Greater Bay Area, facilitating access to technological innovation and talent resources [23][25]. Group 2: Cultural Significance - Zhaoqing has a deep-rooted culture of Southern medicine and food therapy, with local culinary practices integrating medicinal ingredients into daily diets [26][29]. - The city is recognized as one of the birthplaces of Cantonese culture, which contributes to its unique advantage in developing the Southern medicine and food therapy industry [26][29]. Group 3: Future Plans and Goals - Zhaoqing's government plans to promote the integration of Southern medicine with health food and biomedicine, aiming to create a comprehensive industrial chain and high-quality regional brand [31][34]. - The city is set to host the 2025 China Southern Medicine and Food Therapy Industry Conference, signaling its ambition to capture a leading position in the industry [36][37]. - The local government is focused on transforming resource advantages into industrial advantages, enhancing product value and brand influence, and fostering deep integration of industry, academia, and research [41][42].

Core Viewpoint - The article highlights the journey of Liang Muqiang, who transformed the agricultural landscape in Deqing County by developing the southern medicine industry, focusing on innovation, community involvement, and technology to enhance farmers' income and promote sustainable agricultural practices [1][72]. Group 1: Company Development - Guangdong Dekang Agricultural Technology Co., Ltd. was established by Liang Muqiang, focusing on the development of rare medicinal materials through a comprehensive model that includes research, seedling cultivation, planting, processing, and sales [18][19]. - The company has achieved significant milestones, including the production capacity of 15 million high-quality seedlings annually, contributing to the income of thousands of local farmers [4][5]. - Dekang Agriculture has been recognized as a national high-tech enterprise and has obtained 18 national invention patents, showcasing its commitment to innovation [23][25]. Group 2: Agricultural Innovation - The company has developed a new comprehensive breeding system that combines various advanced techniques, achieving standardized and factory-based production of seedlings [28][29]. - Dekang Agriculture has selected 100 rare medicinal plant varieties for development and has successfully cultivated 32 new varieties with significantly improved traits [26][27]. - The company has established a 5,000 square meter primary processing center to address challenges related to the transportation and processing of fresh medicinal materials [52][54]. Group 3: Community Engagement - The "company + base + cooperative + farmer" model has been implemented, leading to the establishment of 22 cooperatives that engage over 700 members and create more than 1,000 job opportunities [31][32][44]. - The average annual income of cooperative farmers increased from 18,000 yuan per mu in 2021 to 25,000 yuan per mu in 2023, marking a 39% growth [42]. - Dekang Agriculture has been recognized as a demonstration base for entrepreneurship and employment, significantly contributing to local job creation [43]. Group 4: Knowledge Dissemination - Liang Muqiang actively participates in setting industry standards and has led efforts to establish local standards for various medicinal plants [46][47]. - The company has conducted over 120 training sessions, reaching more than 18,000 participants, to disseminate agricultural knowledge and techniques [62][64]. - Dekang Agriculture has facilitated loans and provided agricultural supplies to farmers, helping them overcome financial barriers to cultivation [66][67].

Core Viewpoint - The first National South Medicine Food and Health Conference will be held in Zhaoqing, Guangdong from November 19 to 21, 2025, focusing on the development of the South medicine industry and promoting high-quality growth in this sector [3][12][59]. Group 1: Conference Overview - The conference is organized by the South Subtropical Crop Center of the Ministry of Agriculture and Rural Affairs, in collaboration with the Guangdong Provincial Department of Agriculture and Rural Affairs and the Zhaoqing Municipal Government [2][3]. - It aims to create a national platform for discussion and cooperation in the South medicine food and health industry, which has previously lacked a centralized forum [12][14]. - The theme of the conference is "Big Food Concept Leading Big Health, Food and Medicine Homologous Promoting Rural Revitalization," focusing on high-quality development, product innovation, and the integration of traditional Chinese medicine culture with modern health consumption [14][17]. Group 2: Key Highlights - The conference will showcase Zhaoqing's unique medicinal resources, emphasizing its status as a core production area for South medicine, with a total planting area of 1.5662 million acres and a total output of 659,900 tons in 2024, generating a total output value of 10.605 billion yuan [24][23]. - Various activities will be organized, including product exhibitions, thematic discussions, and immersive experiences to promote industry exchange and innovation [30][31]. - Notable experts from the fields of traditional Chinese medicine and health industries will present at the opening ceremony, discussing topics such as the development prospects of food and medicine homologous substances and sustainable utilization of South medicine resources [33][36]. Group 3: Industry Development - The conference aims to integrate government, industry, academia, research, and application to address challenges in the South medicine industry, optimizing resource allocation and accelerating the transformation of scientific research achievements [18][20]. - It will also release several key documents, including the "Guangdong South Medicine Food and Health Exploration Map" and the "Zhaoqing Cinnamon Industry Development White Paper," to help businesses find markets and set industry standards [37][43]. - The event is expected to serve as a bridge connecting the past and future of the South medicine industry, enhancing public understanding and recognition of South medicine, and contributing to the health of the nation and rural revitalization [58][60].

Core Viewpoint - The article discusses the preparations for the 2025 China Southern Medicine and Food Health Industry Conference, highlighting the importance of local resource collection and utilization in Zhaoqing's southern medicine industry [2][5][7]. Group 1: Conference Preparation - The China Agricultural Reclamation Economic Development Center and the Guangdong Provincial Department of Agriculture and Rural Affairs conducted a field study in Zhaoqing to understand the local southern medicine industry [2][3]. - A meeting was held at the Zhaoqing Agricultural and Rural Bureau to discuss the conference's agenda, key processes, and local collaboration, laying a solid foundation for the preparation work [5][6][7]. Group 2: Resource Collection and Utilization - The research team visited the Zhaoqing Agricultural and Forestry Academy's Shapu base, focusing on the construction and utilization of local southern medicine germplasm resource nurseries [8][10]. - The Zhaoqing Agricultural and Forestry Academy has established a 45-acre germplasm resource nursery, collecting over 140 varieties of southern medicine resources, showcasing the city's solid foundation in resource protection and utilization [13][15][16].

Group 1 - The sixth Guangdong Forest Culture Week has commenced with over 260 events planned across the province, focusing on the theme "Bay Area Blooming, Green Beautiful Guangdong, Wonderful All Games" [4][6] - The main event is taking place at Ersha Island Hongcheng Park in Guangzhou from October 30 to November 5 [4][6] Group 2 - The Ministry of Agriculture and Rural Affairs has emphasized four key points for improving the quality of agricultural products under the "Three Products and One Standard" initiative [10][12] - During the 14th Five-Year Plan period, the number of "Three Products and One Standard" agricultural products has significantly increased, with over 87,000 green, organic, and geographical indication products now available, becoming a primary channel for high-quality agricultural supply [12][13] Group 3 - Qingyuan's silk rice has been showcased at the 2025 China International Grain and Oil Expo, serving as a vital link between northern Guangdong's ecological agriculture and the Yangtze River Delta consumer market [19][15] Group 4 - In Zhaoqing, the cultivation of traditional Chinese medicinal herbs is thriving, contributing to rural revitalization and providing farmers with increased income opportunities [28][30] - The local landscape is characterized by the cultivation of various medicinal plants, which are integral to the region's agricultural identity and economic development [28][30]

Core Insights - Zhaoqing is a major cultivation area for southern medicinal herbs, with a total planting area of 1.5662 million acres and a total output of 659,900 tons in 2024, generating a total output value of 10.605 billion yuan [9][12][102] Summary by Categories Overview of Southern Medicinal Herbs - Zhaoqing is recognized as one of the primary cultivation areas for southern medicinal herbs, featuring a rich variety of species [2][8] - The southern medicinal herbs are integral to rural revitalization and contribute to farmers' income [3][4] Key Varieties and Economic Impact - The four main traditional varieties are cinnamon, Ba Jitian, He Shou Wu, and Guang Fo Shou, with significant planting areas and economic contributions [10][12] - Cinnamon has the largest planting area of 1.2709 million acres and generates an output value of 5.724 billion yuan [10][15] - Ba Jitian covers 62,800 acres with an output value of 1.085 billion yuan, while He Shou Wu and Guang Fo Shou have planting areas of 28,500 acres and 41,600 acres, respectively, with output values of 546 million yuan and 544 million yuan [11][12] Development and Sustainability - The Zhaoqing southern medicinal herb industry is experiencing significant economic benefits due to collaborative efforts [12] - The establishment of a genetic resource nursery and standardized planting demonstration areas is underway to support sustainable development in the Guangdong-Hong Kong-Macao Greater Bay Area [87][90][99] - The industry aims to achieve a target of a 10 billion yuan industrial cluster as part of the broader rural revitalization strategy [102]