Group 1: Coffee Festival Overview - The 2025 Shanghai International Coffee Culture Festival opened on April 30, 2023, in the Hongkou District, marking the beginning of various offline activities for the May Day holiday [1] - The festival features over 350 stalls in the main market, showcasing nearly 100 global coffee brands and integrating diverse consumption scenarios such as performances, sports, and food [2][4] - The festival is part of the "Five Five Shopping Festival" in Shanghai, themed "Coffee Aroma Gathering, Shanghai Invitation" [1] Group 2: Coffee Industry Insights - According to the "2025 China Urban Coffee Development Report," the coffee industry in China is projected to reach a scale of 313.3 billion yuan in 2024, with an average annual coffee consumption of 22.24 cups per person [2] - The report indicates that coffee delivery in Shanghai is expected to reach 32.85 million orders in 2024, with a total of 9,115 coffee shops in the region [2] - Yunnan coffee sales on platforms like Taobao and Tmall surpassed 417 million yuan in 2024, marking a 17.3% year-on-year increase, with expectations to exceed 500 million yuan in 2025 [4] Group 3: Consumer Demographics - The primary consumer group for coffee in first- and second-tier cities consists of urban professionals, with women making up 67.72% of this demographic, and 39.98% of female consumers being born in the 1990s [4] - Coffee has increasingly become a necessity for urban female white-collar workers [4] Group 4: Related Events and Activities - The festival coincides with the Third West Bank International Coffee Life Festival, featuring over 60 coffee brands and various cultural activities across multiple commercial complexes [5] - The Shanghai International Flower Exhibition, running concurrently, has attracted significant attention and participation, enhancing the overall cultural experience during the holiday [6][8]