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美图|看开海、逛鱼市......江洪渔港开启新一轮耕海牧渔
Nan Fang Nong Cun Bao· 2025-08-18 07:03
Core Viewpoint - The opening of the fishing season at Jianghong Fishing Port marks a significant event for the local marine industry and tourism, showcasing the integration of cultural and economic activities in the region [2][3][6]. Group 1: Fishing Season Opening - The fishing season officially opened on August 16 at Jianghong Fishing Port, with numerous fishing boats setting sail [2][3]. - The event attracted over 600 tourists from Guangzhou, highlighting the local fishing culture and the excitement of the season [17]. Group 2: Cultural and Tourism Activities - The "Media+" initiative aims to strengthen the marine industry and promote the "Hundred Million Project" through a series of cultural and tourism activities [5][6]. - The opening ceremony featured local seafood delicacies, including "Jiang Eight Fresh" which consists of various types of fish and shellfish, enhancing the culinary appeal of the region [14]. Group 3: Market Dynamics - The Tian Guang Fish Market saw a bustling crowd as fresh catches arrived, indicating strong demand from both local and external buyers [20][23]. - Cold chain logistics were actively engaged in transporting fresh seafood to various destinations, reflecting the operational efficiency of the supply chain [28]. Group 4: Integrated Activities - The Fishing Season Cultural Week includes diverse activities such as seafood exhibitions, food streets, music events, and beach sports, aiming to create a comprehensive tourism experience [32][49]. - The event is designed to convert short-term interest into sustained visitor flow, promoting long-term economic benefits for the region [34]. Group 5: Scenic Attractions - Jianghong boasts a 22-kilometer coastline with attractions like Xianqu Island and Xiaokou Beach, which draw visitors even during the off-season [55][56]. - The natural beauty of the area, including picturesque sunsets and serene beach environments, enhances its appeal as a tourist destination [65].
“媒体+”引爆遂溪江洪开渔周!千帆竞发共赴鲜味之约
Nan Fang Nong Cun Bao· 2025-08-16 07:35
Core Viewpoint - The event marks the opening of the fishing season in Jianghong, Suixi County, which is part of a broader initiative to promote rural revitalization through the "Media+" model, enhancing the local marine economy and tourism industry [9][20]. Group 1: Event Overview - The fishing season officially opened at Jianghong Fishing Port after a three-and-a-half-month break, with fishing boats setting sail towards the Beibu Gulf [4][5]. - The opening ceremony was part of the "Media+ Empowerment" initiative, aimed at integrating media with rural revitalization efforts [6][9]. - The event featured various cultural performances and activities, creating a festive atmosphere [14][16]. Group 2: Economic Impact - The event is expected to boost local tourism and the marine economy, with significant participation from tourists and local businesses [30][36]. - Last year's fishing season attracted 80,000 visitors, with the first day of the fishing festival recording over 1,200 tons of fish traded, generating more than 20 million yuan in revenue, a 20% increase year-on-year [50][52]. - The Jianghong Fishing Port is a major distribution center, handling nearly 100,000 tons of fish annually, accounting for over 80% of the county's fishery transaction volume [74][76]. Group 3: Media and Marketing Strategy - The event utilized various media platforms, including live streaming and social media, to engage audiences, resulting in nearly 3 million views during the live broadcasts [28][30]. - The "Media+" approach aims to enhance brand awareness for local seafood products and promote the Jianghong fishing culture [34][36]. - The integration of agriculture, tourism, and culture through innovative marketing strategies is designed to convert visitor interest into economic growth [39][41]. Group 4: Future Prospects - The local government plans to further integrate traditional fishing activities with brand promotion and rural revitalization, aiming to attract more tourists and investments [24][26]. - The initiative is part of a larger plan to develop a sustainable fishing and cultural tourism brand, enhancing the region's appeal [22][24].