Core Insights - The transformation of local retail owners into key opinion leaders (KOLs) in the home appliance sector is driven by the trust established through personal recommendations and digital tools provided by Suning's retail cloud [1][6] - Suning's retail cloud has successfully addressed the challenges of product selection and supply stability for local merchants by collaborating with over 100 mainstream brands, offering a competitive product lineup [2][6] Group 1 - Local retail owners leverage personal trust and digital content to enhance customer engagement and drive sales, exemplified by a successful group purchase facilitated by a local store owner [1] - The retail cloud enables owners to access the latest products and training on their features, which enhances their credibility and sales performance, as demonstrated by a store owner achieving 500,000 in sales from a single event [2] - Digital tools provided by the retail cloud, such as AI scripts and targeted local promotions, help store owners effectively convert online traffic into in-store customers, leading to significant exposure and customer engagement [4][6] Group 2 - The retail cloud fosters a collaborative learning environment among over 10,000 stores, sharing successful operational strategies to improve efficiency and performance [6] - By combining supply chain capabilities with digitalization, the retail cloud empowers local store owners to not only sell products but also to play a crucial role in upgrading local consumption and energizing the lower-tier market [6]