"在县城，大家更信熟人推荐。我发的视频、说的话，就是'熟人担保'。"杨华伟道出了县域消费的关 键。正是基于这种天然信任，他和众多零售云老板从传统"坐商"，成功转型为本地家电圈的KOL(关键 意见领袖)。这一转变，离不开苏宁易购零售云的系统赋能——通过丰富商品供应链、传授数字化运营 方法，零售云帮助老板将个人信用有效转化为更广泛的影响力，实现破圈增收。 老板们深知，光靠人情留不住顾客，必须有真正过硬的"好货"支撑口碑。山东省青岛市红岛街道苏宁易 购零售云老板叶双坦言："以前最怕顾客问新品，不仅没见过实物，连功能都说不清，几次下来人家就 觉得你不靠谱了。"如今，通过零售云，叶双不仅能同步拿到最新产品，还能提前掌握产品卖点和演示 方法。"当我能讲清楚空调的智能功能、洗衣机的分区妙用，顾客就更信我。凭借某回迁小区的互相推 介，我获得了超120人的新客流，单场团购会达成了50万销售。" 苏宁易购零售云联合美的、海尔、海信等超百家主流品牌，提供覆盖全屋场景的千款家电爆品，构建起 极具竞争力的"货盘"，从根本上解决县镇商家选品难、货源不稳的难题。通过定期品牌订货会和年度合 作伙伴大会，零售云建立起高效的新品首发同步机制，一 ...

Core Viewpoint - The rapid development of new retail and community group buying has made supply chain companies, particularly Xiaoliu Youpin, a focal point in the capital market due to its efficient supply chain integration capabilities and innovative business model [1][15]. Group 1: Company Overview - Xiaoliu Youpin Supply Chain Co., Ltd. was established in 2020, focusing on providing one-stop supply chain solutions for community retail, fresh e-commerce, and chain convenience stores [6]. - The company has quickly expanded its business across multiple provinces and cities in China, leveraging an intelligent warehousing and logistics system, an efficient procurement network, and data-driven inventory management [6]. Group 2: Financing and Market Valuation - Since the beginning of 2023, Xiaoliu Youpin has completed multiple rounds of financing, with the cumulative amount exceeding several hundred million RMB [7]. - The latest financing round was led by a well-known investment institution, with existing shareholders participating, resulting in a significant increase in market valuation compared to the previous round [7]. Group 3: Business Model and Competitive Advantage - Xiaoliu Youpin employs a "supply chain + digitalization" dual-driven model, optimizing product circulation efficiency through big data analysis, which helps small and medium retailers reduce procurement costs and enhance operational efficiency [10]. - The company has established an intelligent delivery system that enables rapid replenishment within 24 hours, significantly increasing customer loyalty [10]. - The core competitiveness of Xiaoliu Youpin lies in its flexible supply chain system, which can quickly respond to market demand changes while reducing marginal costs through economies of scale [11]. Group 4: Industry Outlook - According to iResearch, the scale of China's supply chain management market is expected to exceed 3 trillion RMB by 2025, with a compound annual growth rate of over 10% [14]. - Xiaoliu Youpin and other leading supply chain companies are likely to continue benefiting from industry dividends [14]. - The funds from the latest financing round will primarily be used for technology research and development, regional warehousing and distribution network expansion, and market development, with plans to explore cross-border supply chain business in the future [14]. Group 5: Conclusion - The rise of Xiaoliu Youpin reflects the capital market's optimism towards the supply chain sector and underscores the critical role of efficient and intelligent supply chain systems in the new retail era [15].