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苏州多元联动绘就活力消费新图景
Su Zhou Ri Bao· 2025-08-10 00:11
Group 1 - The core viewpoint of the articles highlights the vibrant consumption landscape in Suzhou, driven by various factors including policy incentives and innovative marketing strategies [1][2][4] - In the first half of the year, Suzhou's total retail sales of consumer goods reached 463.5 billion yuan, marking a year-on-year growth of 3.8%, with an increase of 0.9 percentage points compared to the first quarter [1][2] - The sales of essential consumer goods such as food, clothing, and daily necessities showed significant growth, with retail sales of grain and oil products increasing by 17.8%, clothing and footwear by 11.1%, and daily necessities by 28.0% [2] Group 2 - The implementation of policies such as trade-in programs and subsidies for energy-efficient appliances has catalyzed consumption upgrades, with sales of green home appliances rising by 51.5% and smart home devices by 26.6% [2][3] - The "Suzhou Super Night" themed market event attracted over 13,000 visitors, showcasing local delicacies and cultural products, further enhancing the city's consumption dynamics [4][5] - The introduction of new brands and stores in Suzhou has been significant, with approximately 100 new stores opening in the first half of the year, contributing to a sales increase of over 95% for refreshed brands [5][6] Group 3 - The "Su Products" initiative aims to enhance the competitiveness of local products in both domestic and international markets, with various trade events facilitating connections between manufacturers and retailers [6][7] - E-commerce in Suzhou has seen a remarkable increase, with online retail sales reaching 167.7 billion yuan, a year-on-year growth of 8.47%, and live-streaming e-commerce contributing significantly with sales of 59.3 billion yuan [8] - The city plans to continue its consumption stimulation efforts in the second half of the year, focusing on new growth points such as first-store economies and live-streaming e-commerce [8]