Core Viewpoint - The "Su Super" (2025 Jiangsu Province Urban Football League) has emerged as a phenomenon, gaining significant popularity and engagement across the internet and local communities in Jiangsu Province [2][4][12]. Group 1: League Overview - The league, organized by the Jiangsu Provincial Sports Bureau and local governments, features 13 teams representing different cities, with a total of 516 players aged between 16 and 40, primarily from various professions [4][12]. - The league commenced on May 10 and spans seven months with 85 matches scheduled [4]. Group 2: Audience Engagement and Ticket Sales - The league has achieved an average attendance of nearly 9,000 in the first two rounds, surpassing the attendance of the China League [2][5]. - Ticket prices, initially set at around 10 yuan, have skyrocketed to nearly 600 yuan due to increased demand [5][12]. Group 3: Economic Impact - The league has stimulated local tourism and consumption, with over 180,000 fans attending matches during the Dragon Boat Festival, leading to a 14.63% increase in tourism spending in host cities [16]. - Local food and beverage businesses have also benefited, with significant increases in searches and orders for local delicacies [18][21]. Group 4: Social Media and Cultural Impact - The league has successfully leveraged social media trends and local rivalries, creating a competitive atmosphere that resonates with fans [9][15]. - Local governments have actively participated in promoting the league, enhancing community engagement and support [13][12]. Group 5: Future Prospects and Replication - The success of "Su Super" raises questions about replicating its model in other regions, emphasizing the need for tailored strategies that consider local culture and economic conditions [22][26]. - Future developments will focus on marketization, including broadcasting rights, sponsorships, and merchandise [24][26].