Core Viewpoint - The auction of the Su-Shan International Financial Center ended in failure, attracting significant attention but ultimately receiving no bids, highlighting the challenges in the current real estate market in Xi'an [1][3][7]. Group 1: Su-Shan International Financial Center - The first auction for the Su-Shan International Financial Center attracted 4,764 views but ended without any bids, indicating a lack of interest [1]. - The starting auction price of 748 million yuan is considered unattractive, especially given the additional costs required to complete the project, which could exceed 1 billion yuan [7]. - The project is located in a prominent area of Xi'an, near key landmarks, and was originally designed as a high-rise building, making its current state of being unfinished particularly notable [5][7]. Group 2: West China Network Wholesale City - In contrast to the Su-Shan project, the West China Network Wholesale City is set to resume construction, marking a positive development for this previously stalled project [8][11]. - The project has undergone several name changes and was initially marketed as a commercial hub, with plans to create significant employment and revenue for Xi'an [9][11]. - After facing bankruptcy and stalled construction, the project is now being revived with the involvement of a state-owned enterprise, which is expected to manage the completion and operation of the project [14][17].

Core Viewpoint - The Su-Shan International Financial Center, a long-stalled project in Xi'an, is set to be auctioned off as part of the bankruptcy liquidation of Shaanxi Zhongdeng Investment Co., which has left the project incomplete for over ten years [1][7]. Group 1: Auction Details - The auction will include the land use rights and the unfinished construction of the Su-Shan International Financial Center, with an estimated starting price of 748 million yuan (approximately 7.48 billion yuan) [7]. - The auction is scheduled for January 5-6, 2026, with a required deposit of 74.81 million yuan [7]. - The land area for the project is 60.159 acres, designated for commercial use, with ownership rights expiring in 2049 [3]. Group 2: Project Status and History - The current status of the project includes the completion of the main structure and partial completion of the facade, with minimal internal work done [4]. - The project has been stalled since 2015 due to financial difficulties faced by Zhongdeng Group, which has affected multiple projects in Xi'an [16]. - The project has not been publicly sold, except for a few units that were transferred to settle debts, making it relatively straightforward for potential buyers [16]. Group 3: Market Context and Future Prospects - The surrounding area has several corporate headquarters and high-quality hotels, indicating a favorable location for potential redevelopment [18]. - The revival of the project could align with the trend of revitalizing long-stalled assets in the market, as seen in other regions [18]. - The decision to proceed with the auction and potential acquisition will depend on the perceived value of the project and the current market conditions in Xi'an [16].