Core Viewpoint - The article highlights the success story of a local farmer in Xinjiang, who has revitalized the traditional cultivation of Hami melons through innovative practices and e-commerce, significantly increasing sales and benefiting the local community [1][4][5]. Group 1: Company Overview - The company, led by a local farmer, has successfully cultivated a new variety of Hami melon called "Bitter Bean Honey Melon" using traditional farming methods [4]. - The cooperative has expanded its planting area to over 600 acres, significantly increasing production capacity [5]. Group 2: Sales and Financial Performance - Online sales of Bitter Bean Honey Melon reached 1.04 million yuan in 2017 and 1.96 million yuan in 2018, with projections for 2023 sales exceeding 20 million yuan [5]. - The cooperative has contributed to an average increase of 1 yuan per kilogram for local farmers, enhancing their income and promoting shared prosperity [5]. Group 3: Community Impact - The initiative has positively impacted over 100 local households, transforming the local economy and providing a sustainable source of income [5]. - The cooperative's model integrates party organization, cooperative leadership, e-commerce empowerment, and farmer participation, creating a comprehensive support system for local agriculture [4].