Core Insights - Moutai is launching its first "date liquor" under the zodiac series, allowing consumers to choose specific production dates for their purchases, enhancing emotional value and consumer engagement [2][3] - The new "date liquor" concept aims to create a luxury product that binds consumers' emotional memories to specific dates, potentially increasing sales and brand premium for Moutai [3] - The market response to previous limited edition products, such as the "Five-Star Trademark 70th Anniversary Liquor," indicates strong demand and potential for high revenue generation [3][4] Group 1 - Moutai will offer consumers the option to select production dates for the "Snake Moutai" liquor starting October 20, with limited availability on the iMoutai app [2] - The "date liquor" concept expands the zodiac liquor series, allowing pre-orders for specific future dates, which differs from previous random shipping methods [2][4] - The pricing strategy for the "Snake Moutai" has been affected by market conditions, with current third-party prices significantly lower than the suggested retail price [4] Group 2 - Experts suggest that Moutai's focus on creating emotional value for consumers is a strategic move to enhance brand loyalty and sales performance [3] - The success of the new pre-order model will depend on Moutai's ability to manage consumer demand and avoid oversupply, which could impact pricing [3] - The market has shown strong interest in limited edition products, as evidenced by the rapid sell-out of the "Five-Star Trademark 70th Anniversary Liquor," generating approximately 179 million yuan in revenue on launch day [3][4]