茉莉花音乐节
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文旅盛宴赋能乡村振兴 多元业态激活生态价值
Xin Hua Ri Bao· 2025-09-21 20:56
Core Insights - The article highlights the successful integration of cultural and tourism activities in the Jin Niu Lake area, which has led to increased visitor engagement and economic growth [1][2][7] - The area has hosted several major events, including the Jasmine Flower Music Festival, a fitness run, and the Grape Culture Season, which have attracted significant participation and tourism [2][3][7] Event Highlights - The Jasmine Flower Music Festival in May featured performances from popular artists and allowed attendees to enjoy the scenic beauty of Jin Niu Lake, promoting cultural heritage through modern interpretations [2][3] - The fitness run in June attracted over a thousand participants, showcasing the natural landscape and promoting health and wellness [2][3] - The Grape Culture Season included activities such as grape picking and tasting, and resulted in partnerships with local agricultural companies to enhance sales channels [3][4] Economic Impact - The Jin Niu Lake tourism area received over 3 million visitors in the first half of the year, generating a revenue of 3.12 billion yuan, reflecting a year-on-year growth of 11.08% in visitor numbers and 11.11% in revenue [7] - The local grape plantation has transformed from single crop farming to a diversified business model, contributing to significant employment and economic output [3][4] Diverse Business Models - The integration of tea culture and tourism has been exemplified by a local tea plantation that offers visitors hands-on experiences, contributing to seasonal economic activity [4][5] - The fruit-picking experiences in the ecological park have attracted numerous visitors, emphasizing sustainable agricultural practices [5][6] - The lotus flower farming has become a significant income source for local families, showcasing the potential of agricultural tourism [6] Future Developments - Upcoming events include the "2025 Nanjing Jin Niu Lake Jasmine Flower National Day Fireworks Carnival" and the "Jin Niu Lake Winter Fishing Festival," aimed at further enhancing the area's cultural profile and attracting more visitors [7]
山水为媒三区联动!大江北岸开启文旅体商一体化新篇
Jiang Nan Shi Bao· 2025-09-16 07:43
巴黎有左岸,上海有西岸,南京有北岸。9月16日,江北新区·浦口区·六合区文旅体商一体化发展招商推 介会在扬子江国际会议中心举行。现场集中签约12个文旅体商重点项目、发布金秋十月"新体验"活动, 并正式成立大江北文旅体商发展联盟,推动"现代、国际、精致、活力、生态"的大江北岸文旅体商一体 化发展迈入新阶段。 滨江岸线 规划先行: 从"空间一体"到"文旅联盟",开启融合之路 此次推介会上,大江北文旅体商发展联盟正式成立,旨在聚合三区合力,依托"江城山湖"自然格局,塑 造"山水城林、时代风范"的城市风貌新封面,既满足群众美好生活需求,也为江北高质量发展增添新的 竞争力。 现场,南京市委常委、江北新区党工委书记、浦口区委书记陆卫东致辞,进一步明确发展目标:南京大 江北岸将携手打造"人与自然和谐共生的观光度假胜地""潮玩活动应接不暇的青春时尚领地""竞技休闲 全民乐享的户外运动基地""客群汇聚业态多元的商务消费高地和便捷宜居清新宜人的诗意生活福地"。 弘阳商圈 场景破局: 五大片区各有特色,七大场景解锁新玩法 如何让"一体化"落地见效?推介会上发布的《文旅体商一体化发展行动方案》给出答案:摒弃简 单"1+1+1"模式, ...