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文旅盛宴赋能乡村振兴 多元业态激活生态价值
Xin Hua Ri Bao· 2025-09-21 20:56
Core Insights - The article highlights the successful integration of cultural and tourism activities in the Jin Niu Lake area, which has led to increased visitor engagement and economic growth [1][2][7] - The area has hosted several major events, including the Jasmine Flower Music Festival, a fitness run, and the Grape Culture Season, which have attracted significant participation and tourism [2][3][7] Event Highlights - The Jasmine Flower Music Festival in May featured performances from popular artists and allowed attendees to enjoy the scenic beauty of Jin Niu Lake, promoting cultural heritage through modern interpretations [2][3] - The fitness run in June attracted over a thousand participants, showcasing the natural landscape and promoting health and wellness [2][3] - The Grape Culture Season included activities such as grape picking and tasting, and resulted in partnerships with local agricultural companies to enhance sales channels [3][4] Economic Impact - The Jin Niu Lake tourism area received over 3 million visitors in the first half of the year, generating a revenue of 3.12 billion yuan, reflecting a year-on-year growth of 11.08% in visitor numbers and 11.11% in revenue [7] - The local grape plantation has transformed from single crop farming to a diversified business model, contributing to significant employment and economic output [3][4] Diverse Business Models - The integration of tea culture and tourism has been exemplified by a local tea plantation that offers visitors hands-on experiences, contributing to seasonal economic activity [4][5] - The fruit-picking experiences in the ecological park have attracted numerous visitors, emphasizing sustainable agricultural practices [5][6] - The lotus flower farming has become a significant income source for local families, showcasing the potential of agricultural tourism [6] Future Developments - Upcoming events include the "2025 Nanjing Jin Niu Lake Jasmine Flower National Day Fireworks Carnival" and the "Jin Niu Lake Winter Fishing Festival," aimed at further enhancing the area's cultural profile and attracting more visitors [7]
山水为媒三区联动!大江北岸开启文旅体商一体化新篇
Jiang Nan Shi Bao· 2025-09-16 07:43
Core Points - The Jiangbei New Area, along with the Pukou and Liuhe districts, is advancing the integrated development of culture, tourism, sports, and commerce, marking a new phase in the region's growth [1][3][6] - A total of 12 key projects were signed during the promotional event, aimed at enhancing the cultural and tourism landscape of the Jiangbei area [1][6] - The establishment of the Jiangbei Cultural Tourism and Commerce Development Alliance is intended to leverage the natural resources and urban features of the area to create a harmonious living environment [3][4] Group 1: Development Initiatives - The Jiangbei area is focusing on a comprehensive spatial planning initiative that emphasizes ecological and cultural resource integration [2][4] - The newly released "Cultural Tourism and Commerce Integration Development Action Plan" aims to create a differentiated and integrated development system, moving beyond a simple additive approach [4][6] - Five functional areas have been identified, each with distinct focuses, such as youth activities, outdoor sports, and wellness tourism [4][6] Group 2: Upcoming Projects and Activities - The upcoming autumn season will feature a series of new projects and activities, including the establishment of a comprehensive cultural tourism platform at the Zhongshan Botanical Garden [6][7] - Major events planned for October include a national fashion sports season and an international art expo, designed to cater to diverse audiences [6][7] - The region aims to transform its tourism offerings from single-spot visits to immersive, all-encompassing experiences [6][7] Group 3: Vision for the Future - The Jiangbei New Area is positioned to become a vibrant destination that seamlessly integrates various aspects of life, including dining, accommodation, travel, and entertainment [7] - The area is expected to attract significant visitor numbers, with projections of 36.5 million passengers annually at the future Nanjing North Station [7]