Core Insights - The article highlights the successful integration of cultural and tourism activities in the Jin Niu Lake area, which has led to increased visitor engagement and economic growth [1][2][7] - The area has hosted several major events, including the Jasmine Flower Music Festival, a fitness run, and the Grape Culture Season, which have attracted significant participation and tourism [2][3][7] Event Highlights - The Jasmine Flower Music Festival in May featured performances from popular artists and allowed attendees to enjoy the scenic beauty of Jin Niu Lake, promoting cultural heritage through modern interpretations [2][3] - The fitness run in June attracted over a thousand participants, showcasing the natural landscape and promoting health and wellness [2][3] - The Grape Culture Season included activities such as grape picking and tasting, and resulted in partnerships with local agricultural companies to enhance sales channels [3][4] Economic Impact - The Jin Niu Lake tourism area received over 3 million visitors in the first half of the year, generating a revenue of 3.12 billion yuan, reflecting a year-on-year growth of 11.08% in visitor numbers and 11.11% in revenue [7] - The local grape plantation has transformed from single crop farming to a diversified business model, contributing to significant employment and economic output [3][4] Diverse Business Models - The integration of tea culture and tourism has been exemplified by a local tea plantation that offers visitors hands-on experiences, contributing to seasonal economic activity [4][5] - The fruit-picking experiences in the ecological park have attracted numerous visitors, emphasizing sustainable agricultural practices [5][6] - The lotus flower farming has become a significant income source for local families, showcasing the potential of agricultural tourism [6] Future Developments - Upcoming events include the "2025 Nanjing Jin Niu Lake Jasmine Flower National Day Fireworks Carnival" and the "Jin Niu Lake Winter Fishing Festival," aimed at further enhancing the area's cultural profile and attracting more visitors [7]