Core Insights - The "2025 Huairou Village Coffee Life Gathering" was held in Huairou District, Beijing, featuring five main segments including coffee exhibitions and cultural events, attracting over 50 brands [1][2] - The event marks the launch of a series of cultural activities along the Great Wall, aimed at promoting rural revitalization and enhancing regional cultural tourism [1] - The "Third Huairou 'Village Coffee' Competition" was initiated to build a high-standard platform for professional skills in the coffee industry, contributing to talent development [1] Industry Development - Huairou District has cultivated a robust rural coffee industry, with over 90 "village coffee" brands established across 12 towns, creating unique consumer experiences [2] - The local coffee industry has significantly enhanced the rural consumption atmosphere, showcasing the lifestyle associated with Huairou [2] - The introduction of innovative products like the "Tea Coffee Cold Brew" reflects the blending of Eastern and Western beverage cultures, highlighting the region's creative approach to coffee [1]