Core Insights - The new tea beverage brands are launching autumn and winter seasonal products, with a focus on hot drinks like taro-based beverages, which have gained popularity among consumers as temperatures drop [1][3] - The "Super Thick Taro" series from Cha Bai Dao has seen significant sales, with nearly 200,000 cups sold on its first day of launch, particularly favored in northern regions like Beijing and Jilin [1][3] - Social media discussions around taro products have surged, with nearly 1.4 billion views on Xiaohongshu and over 4 million discussions, indicating a strong consumer interest [1] Company Insights - Cha Bai Dao's "Super Thick Taro Milk Green" and "Super Thick Taro Milk Tea" utilize different tea bases to cater to diverse consumer preferences, featuring high-quality taro from Fujian and rich dairy ingredients for enhanced flavor [3] - The "Super Thick Taro" series has become a national best-seller, with modifications in preparation to include diced taro, providing a unique texture that appeals to consumers [3] - The trend of introducing taro products earlier in the season aligns with the current consumer preference for rich, creamy beverages, reflecting a shift in market strategy among tea brands [3]