Core Insights - The new tea beverage brands are launching autumn and winter seasonal products, with a focus on hot drinks like taro-based beverages, which have gained popularity among consumers as temperatures drop [1][3] - The "Super Thick Taro" series from Cha Bai Dao has seen significant sales, with nearly 200,000 cups sold on its first day of launch, particularly favored in northern regions like Beijing and Jilin [1][3] - Social media discussions around taro products have surged, with nearly 1.4 billion views on Xiaohongshu and over 4 million discussions, indicating a strong consumer interest [1] Company Insights - Cha Bai Dao's "Super Thick Taro Milk Green" and "Super Thick Taro Milk Tea" utilize different tea bases to cater to diverse consumer preferences, featuring high-quality taro from Fujian and rich dairy ingredients for enhanced flavor [3] - The "Super Thick Taro" series has become a national best-seller, with modifications in preparation to include diced taro, providing a unique texture that appeals to consumers [3] - The trend of introducing taro products earlier in the season aligns with the current consumer preference for rich, creamy beverages, reflecting a shift in market strategy among tea brands [3]

Core Viewpoint - The article discusses the rising trend of "thick milk tea" in the beverage industry, highlighting the success of new products like "Salty Cheese Thai Milk Ice" and "Salty Cheese Rice Milk Tea" that cater to consumer preferences for rich flavors and unique ingredients [5][8][10]. Group 1: Product Innovation - The "Five Black Revitalizing Slow Nourishing Bottle" from Hushang Auntie has gained popularity, being referred to as the "energy drink for workers" due to its rich flavor and unique blend of ingredients [10][15]. - This product combines five black ingredients with a Da Hong Pao tea base, creating a drink that appeals to the taste preferences of Chinese consumers [13][19]. - Hushang Auntie has successfully launched multiple popular products under the "thick milk tea" trend, leveraging its expertise in grain-based beverages developed over 12 years [15][20][23]. Group 2: Market Trends - The beverage market is witnessing a shift towards "rice" as a key ingredient, with products like the "Five Black Revitalizing Slow Nourishing Bottle" capitalizing on this trend [19][27]. - The article notes that the demand for rich flavors in tea drinks is increasing, with consumers seeking products that offer a unique taste experience [16][17]. Group 3: Brand Strategy - Hushang Auntie has built a strong brand identity around grain-based drinks, which has allowed it to innovate successfully within the "thick milk tea" category [20][23]. - The company promotes a health-conscious lifestyle through its "Five Color Slow Nourishing Plan," which emphasizes a balanced and relaxed approach to consumption [31][41]. - The choice of brand ambassador, Zhu Zhu, aligns with the product's characteristics and the brand's narrative, enhancing its appeal to consumers [32][34]. Group 4: Future Outlook - Hushang Auntie plans to expand its product line with new offerings like the "Five Red Vitality Slow Nourishing Bottle" and "Five White Beauty Slow Nourishing Bottle," indicating a strategic move to establish a comprehensive "five-color" product range [39]. - The article suggests that the tea beverage industry is evolving beyond flavor innovation to encompass lifestyle aspirations and consumer well-being [40][41].