荆双井西瓜

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党建“红”引领西瓜“甜” 双井村走出乡村振兴“甜蜜路”
Zhong Guo Fa Zhan Wang· 2025-06-11 09:05
Core Insights - The transformation of Shuangjing Village from a poverty-stricken area to a national model for rural governance is largely attributed to the cultivation of watermelons, which has become a significant source of income for the villagers [1][2]. Group 1: Leadership and Community Engagement - The revitalization of Shuangjing Village is driven by party leadership, with the establishment of the Liu Wei Watermelon Cooperative in 2008, which employs a model combining party branches, cooperatives, bases, and farmers [2]. - The cooperative has grown from 3 to 330 members, impacting over 400 farmers in 15 surrounding villages, resulting in an average income increase of over 120,000 yuan per household [2]. Group 2: Technological Innovation - The introduction of advanced agricultural technologies, such as AI for grafting and IoT for monitoring, has significantly improved the efficiency and resilience of watermelon farming [3][4]. - The implementation of a crop rotation system involving watermelons, organic rice, and rapeseed has enhanced soil quality and reduced pesticide use, contributing to better product quality [3]. Group 3: Brand Development and Market Expansion - The establishment of the "Jing Shuangjing" brand in 2010 and its geographical indication certification in 2020 have increased brand value to 120 million yuan, with a 30% increase in brand premium [5]. - The cooperative has expanded its sales channels both online and offline, with products reaching major cities like Wuhan, Shanghai, and Guangzhou, achieving an annual production of 20 million kilograms and a revenue of 60 million yuan [5]. Group 4: Community Impact and Model Replication - The success of Shuangjing Village has led to knowledge sharing with neighboring villages, promoting the "Shuangjing model" as a template for rural revitalization across the province [6]. - The integration of red party leadership, golden industry development, and green ecological practices has positioned Shuangjing Village as a beacon of hope for future rural development [6].