Core Viewpoint - The price of strawberries in Jinan has significantly decreased, with local varieties now priced between 15 to 30 yuan per jin, down from around 40 yuan, due to increased supply from local greenhouses [1][3][5]. Price Trends - The average market price for strawberries has dropped to 20-30 yuan per jin, with some local varieties available for as low as 15 yuan [1]. - The price of local "Sweet Treasure" strawberries has decreased from 22 yuan per jin last year to 18 yuan this year [5][9]. - External varieties like "Dan Dong Hong Yan" and "Jiangsu Ming Yu" are priced between 22-28 yuan per jin, reflecting a decrease of about 10 yuan compared to earlier this month [9]. Market Dynamics - Local "Sweet Treasure" strawberries are leading in sales due to their affordability and freshness, with a significant increase in supply from local greenhouses [3][5]. - External varieties are gaining traction in the mid-to-high-end market, with unique flavors attracting consumers despite their higher prices [5][9]. - The wholesale market is bustling, with local strawberries being the main supply, and daily shipments reaching thousands of jin [7]. Consumer Behavior - Consumers are increasingly opting for local strawberries due to their lower prices and perceived freshness, with many purchasing in bulk [3][5]. - There is a notable interest in external varieties among younger consumers, who are willing to pay a premium for unique flavors [5][9]. Supply Chain Insights - The wholesale market operates on a large scale, with local strawberries being sold at lower prices than retail, attracting numerous retailers [7]. - External strawberries are packaged in premium gift boxes and transported via cold chain logistics to maintain freshness, with delivery times not exceeding 72 hours [8][9].