2025年广东荔枝产销对接广州分会场活动举办 盛夏七月，蝉鸣荔红。7月3日，记者从广州市商务局获悉，近日，2025年"荔香四海・产销共赢"广东荔 枝产销对接系列活动（广州分会场）启动仪式在广州8号仓开启，助力广州荔枝绽放独特魅力。 记者了解到，本次启动活动吸引了众多"重量级嘉宾"参与，行业专家，大型农产品批发市场、连锁商 超、电商平台、加工企业代表，还有市内荔枝生产主体代表纷纷为广州荔枝产业发展出谋划策。 活动现场，荔枝产区代表、全国农业产业强镇太平镇有关负责人表示，今年太平镇的荔枝种植面积约 7.59万亩，总产量约2.6万吨，鲜果荔枝销售额已经超过1.45亿元。据介绍，未来太平镇将敞开怀抱一起 探索荔枝产业升级、农旅融合发展的新路子，共享发展机遇。 据介绍，今年6月以来广州市商务、农业农村部门积极响应省、市促进荔枝销售的号召，迅速行动，穿 梭在荔枝产业链上下游，联合全市专业批发市场、重点商超、电商平台，举办了多场产销对接会。广州 市商务局相关负责人表示，希望通过一场又一场的对接会，把生产、流通、消费全链条彻底打通，推动 广州荔枝产业高质量发展，为乡村振兴加足马力。 据悉，广州市商务局专门为本次活动发放了10 ...

Core Insights - The article highlights the transformation of the lychee industry in Guangdong, showcasing advancements in preservation, logistics, and marketing that have turned lychee from a rare delicacy into a widely accessible fruit [1][2][3] Industry Overview - The lychee production in Guangdong has seen a significant increase, with the province accounting for over 50% of the national lychee planting area and more than one-third of the global supply [3][4] - The expected total lychee production in Guangdong for 2025 is projected to reach 1.6 million tons, marking a year-on-year increase of 30% to 50% [3][4] Technological Advancements - Preservation technology has improved dramatically, extending the shelf life of lychee from 3 days to 30 days, which is crucial for export and distribution [5][6] - The implementation of AI and blockchain technology in the production process has enhanced efficiency and traceability, with diagnostic times for issues reduced to under 5 seconds and accuracy rates improved to over 95% [4][5] Logistics and Distribution - The logistics network for lychee has been upgraded, with companies like SF Express and JD.com implementing cold chain solutions and multi-modal transport options, significantly improving delivery times [6][7] - The establishment of a comprehensive logistics system has enabled lychee to be delivered nationwide within a day, and to remote areas within three days [6][7] Market Expansion - Guangdong's agricultural exports reached 97.28 billion yuan in the first three quarters of 2024, with lychee exports expected to grow by 110% [7][8] - The lychee industry is diversifying into various sectors, including tourism and cultural products, with an estimated 25% increase in revenue from lychee-related cultural tourism in 2024 [8][9] Cultural Integration - The article emphasizes the cultural significance of lychee, noting its evolution from a royal delicacy to a popular fruit enjoyed by the masses, reflecting broader societal changes [9][10] - The "Lychee+" initiative is expanding the industry into diverse areas such as themed tourism, digital marketing, and innovative consumption experiences [9][10]