南农晨读 | 艺起 乡见_南方+_南 方plus 南方农村报 巢芮 制图 【今日关注】 农业农村部：大 湾区农交会勾勒 出一幅现代农业 全景图 珠江之畔，2025 大湾区农产品交 易会暨土特产精 品博览会（以下 简称"大湾区农 交会"）的展厅 内一派忙碌。茂 名展区的荔枝深 加工产品前，采 购商正在询问供 应链细节；肇庆 展区的肉桂咖啡 的意思，一是勿 以善小而不为； 二是永远都处 在'小'，谦卑地 积少成多。" 试吃台前，观众 排起了长队等待 品尝；福建企业 展区的茶叶前， 工作人员向采购 商介绍着产品亮 点；马来西亚特 色农产品专区 里，热带水果吸 引了年轻观众驻 足咨询……一个 个鲜活的场景， 勾勒出一幅 从"田间"到"舌 尖"、从传统到 创新、从本土到 全球的现代农业 全景图。12月12 日启幕的本届大 湾区农交会， 以"推动农品融 湾出海 助力乡 村全面振兴"为 主题，创新依 托"媒体+"的链 接与赋能优势， 吸引超600家参 展商、千余家重 点采购商及过万 名专业观众参 与。作为落 实"粤享暖冬 乐 游广东"消费季 活动的重要举 措，活动为冬日 消费市场注入了 澎湃活力，更高 效打通优质农产 品产 ...

Core Viewpoint - The Greater Bay Area Agricultural Products Exchange Conference aims to promote agricultural product integration and rural revitalization, showcasing a modern agricultural panorama from local to global [6][9][57]. Group 1: Event Overview - The conference, themed "Promoting Agricultural Products Integration and Supporting Rural Revitalization," attracted over 600 exhibitors, more than 1,000 key buyers, and over 10,000 professional visitors [7][8]. - The total exhibition area exceeded 20,000 square meters, featuring four main exhibition zones: consumption assistance, rural revitalization, green organic landmarks, and origin agricultural product brands [12][13]. - The event served as a significant initiative under the "Enjoy Winter in Guangdong" consumption season, injecting vitality into the winter consumer market [8][9]. Group 2: Product Highlights - Over 2,000 high-quality agricultural products with regional characteristics were showcased, including fresh fruits and processed products from the host region, such as lychees and tilapia [14][15][18]. - Various regions presented their unique products, including cinnamon coffee from Zhaoqing and geographical indication products like Chenpi tea from Jiangmen, transforming local specialties into high-value products [22][23][24]. - The event also featured international products, with a special section for Malaysian agricultural products attracting a young audience [31][32]. Group 3: Market Integration and Collaboration - The Greater Bay Area's vast consumer market and global trade hub status provide a platform for agricultural products to achieve branding and internationalization [34][35]. - The conference facilitated the signing of procurement agreements between major wholesale markets and exhibitors, enhancing the connection between production and sales [38]. - A "Rural Characteristic Industry Development Service Action" agreement was signed to deepen cooperation in standardization, branding, and technological services, supporting rural industry development [39][41]. Group 4: Media Empowerment - The "Media+" model was highlighted as a key driver for enhancing brand value and industry dynamics, integrating resources and promoting agricultural products effectively [44][50]. - The event achieved significant media exposure, organizing over 10 promotional events for county-level agricultural products, thus elevating local specialties to a broader stage [52][54]. - The conference's unique platform advantages are expected to facilitate the integration of high-quality agricultural products into the Greater Bay Area and promote international exchanges [56][57].

Core Viewpoint - The "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" is gaining momentum in Guangdong, showcasing the collaborative efforts of various social forces to enhance rural development and economic growth [2][6][132]. Group 1: Project Implementation and Collaboration - The project involves a three-level collaboration among provincial, municipal, and county governments, mobilizing resources to support rural areas [3][15]. - Various organizations, including youth groups and women's federations, are actively participating in the project, creating a vibrant atmosphere for rural governance and development [5][16]. - Over 5,000 university student volunteers are engaged in rural areas, covering 91 counties and 1,070 towns, contributing to the project's initial success [20][21]. Group 2: Youth Engagement and Innovation - The Guangdong Youth League has launched initiatives to recruit volunteers and connect them with rural needs through a dedicated app, facilitating effective collaboration [24][27]. - University teams are applying modern agricultural techniques and technologies to improve local farming practices, enhancing productivity and income for farmers [32][34]. - The project has seen the establishment of over 16,000 volunteer teams, with more than 100,000 students participating in rural support activities [36]. Group 3: Women's Empowerment and Economic Development - Women are playing a crucial role in rural economic development, with initiatives aimed at enhancing their skills and participation in various sectors [66][70]. - Programs like the "Flower Bank" and "探花姐姐" project are empowering women in agriculture and entrepreneurship, leading to significant economic contributions [72][78]. - The Guangdong Women's Federation is actively supporting women's initiatives, helping them to engage in high-quality development projects [67][68]. Group 4: Agricultural and Economic Integration - The project emphasizes the integration of agriculture with tourism and other industries, promoting a holistic approach to rural development [100][104]. - The Guangdong Federation of Trade Unions is facilitating skill training and employment opportunities for agricultural workers, enhancing their capabilities [97][99]. - Collaborative efforts have led to increased sales of local agricultural products, with significant revenue generated through various initiatives [102][106]. Group 5: Overseas Chinese Contributions - The overseas Chinese community is actively involved in the project, providing financial support and resources for rural development [113][130]. - Local governments are establishing networks to engage overseas Chinese in the project, enhancing investment and cultural exchange [118][124]. - Successful case studies of revitalizing heritage buildings and promoting tourism have emerged, showcasing the impact of overseas Chinese contributions [125][126].