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广东已遴选19个地区试点整县推进农文旅融合发展
Core Insights - The "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" is revitalizing the value of rural areas in Guangdong, leading to increased consumer engagement and the integration of cultural tourism with agriculture, forestry, commerce, and sports, establishing it as a pillar industry for county development [1][2] Group 1: Pilot Projects and Development - Guangdong has selected 19 regions in two batches as pilot areas for the integration of agriculture and cultural tourism, promoting diverse business models and revitalizing rural consumption markets [2][3] - Notable projects include the Huizhou 218-kilometer scenic tourism road and the establishment of 101 cultural tourism projects in Jiangmen, with the Chikan Overseas Chinese Town emerging as a new tourism highlight in the Pearl River Delta [2][3] Group 2: Regional Highlights and Strategies - The second batch of pilot areas showcases significant projects, such as the planning of 35 key agricultural and cultural tourism projects in Foshan with a total investment exceeding 5.8 billion [3] - Jiangmen is leveraging its cultural heritage and coastal resources to enhance tourism, achieving over 20 million visitors last year, with a notable increase in tourism revenue [6][7] Group 3: Social Participation and Market Forces - The integration of agriculture and cultural tourism relies on the active participation of various market entities, with companies focusing on planning, investment, and operation to enhance service levels and extend the integration into sports and wellness sectors [8][9] - Guangdong's digital infrastructure supports rural tourism development, with initiatives like the digital agricultural trading model and smart deep-sea farming platforms enhancing the agricultural tourism experience [8][9]