Group 1 - The core issue revolves around unauthorized use of the likeness of Lin Jiang, known as "Lu E Ge," for promotional activities without his consent, leading to a demand for cessation of infringement and compensation [1] - Lin Jiang operates three active companies, including Chongqing Jiang Ge Enterprise Management Co., Ltd., Chongqing Rongchang Jiang Ge Food Technology Co., Ltd., and a sole proprietorship in Rongchang District [1] - Recently, Lin Jiang applied for the trademark "Rongchang Lu E Ge" in the food category, which is currently awaiting substantive examination [1]