Core Viewpoint - The rise of e-commerce live streaming in Ya'an, Sichuan, is significantly enhancing the sales of local agricultural products, with a focus on organic and high-quality offerings to compete in the market. Group 1: Agricultural Products and Sales - Ya'an is known for its diverse agricultural products, including organic yam, sugar heart apples, traditional Chinese medicine, and citrus fruits, with approximately 100,000 people engaged in e-commerce live streaming to sell these products [9][10]. - The average daily sales of Baoxing yam reach about 7,000 pounds at a price of 16 yuan per pound, showcasing the effectiveness of live streaming in reaching consumers [9]. - The peak season for sugar heart apples has led to enthusiastic live streaming by local farmers, emphasizing the quality and unique attributes of their products [10]. Group 2: Brand and Quality Enhancement - The strategy to enhance the quality and brand value of fresh produce is crucial for Ya'an's market share, as local products face high sales costs due to geographical and logistical challenges [10]. - The local government is promoting the use of organic and ecological attributes to differentiate products and shift towards high-quality development [10]. - The introduction of the "Hanyuan Red" regional public brand aims to standardize production and increase the added value of agricultural products, with 735,000 boxes of "Hanyuan Red" apples sold to date [13]. Group 3: E-commerce and Live Streaming Growth - E-commerce live streaming has become the primary sales channel for many farmers, with notable influencers achieving significant sales figures, such as "Ran Keqi," who has sold apples worth 30 million yuan since 2008 [12]. - The number of businesses and individuals engaged in e-commerce in Hanyuan has exceeded 2,400, with an expected online retail sales figure of 1.31 billion yuan by 2025 [12]. - The establishment of public live streaming rooms and training programs for local influencers is part of a broader strategy to enhance agricultural sales and improve farmers' incomes [14]. Group 4: Logistics and Infrastructure Development - The development of a cold chain logistics center in Ya'an, with a storage area of 36,600 square meters, is expected to significantly improve the supply chain capabilities for e-commerce [15]. - The integration of logistics improvements with e-commerce initiatives is essential for ensuring the efficient distribution of agricultural products [15].