一天能卖1000箱，丹东草莓也有"好评榜" "生鲜农产品电商分为三个阶段，第一阶段是产地触网，第二阶段是产地打响知名度，第三个阶段就是 产地分层运营。到了第三个阶段，对平台来说，就是一个很简单的命题，怎样让品质更高的丹东草莓卖 得更好，怎样让消费者最简单地找到口感更好的丹东草莓。"淘宝天猫生鲜和粮油速食行业总经理范久 志表示。 范久志告诉记者，像丹东草莓、五常大米、阳澄湖大闸蟹这样的产区已经完成了前两阶段的积累，平台 需要快速识别出来自这些产区的优质商家和品质供给，通过平台运营能力和算法形成产地爆款，"产地 优选计划"应运而生。"产地优选计划"通过消费数据、服务能力、物流履约等10个维度对原产地商家进 行综合评价，达标商家将获得"产地优选"的标识，消费者能一眼辨别，拥有"产地优选"标识的商家也会 获得平台流量、场域、营销等更多资源的倾斜。 东港市甲午先生电子商务有限公司总经理吕福鹏从2014年就开始在淘宝上销售丹东草莓，作为产地商 家，他经营的天猫旗舰店在11月底完成了"产地优选"的打标，目前一天线上订单稳定在1000单，同比去 年提高了20%，确定的订单也进一步保证了草莓的质量。在公司今年投建的草莓数字化分 ...

Core Viewpoint - The rise of e-commerce live streaming in Ya'an, Sichuan, is significantly enhancing the sales of local agricultural products, with a focus on organic and high-quality offerings to compete in the market. Group 1: Agricultural Products and Sales - Ya'an is known for its diverse agricultural products, including organic yam, sugar heart apples, traditional Chinese medicine, and citrus fruits, with approximately 100,000 people engaged in e-commerce live streaming to sell these products [9][10]. - The average daily sales of Baoxing yam reach about 7,000 pounds at a price of 16 yuan per pound, showcasing the effectiveness of live streaming in reaching consumers [9]. - The peak season for sugar heart apples has led to enthusiastic live streaming by local farmers, emphasizing the quality and unique attributes of their products [10]. Group 2: Brand and Quality Enhancement - The strategy to enhance the quality and brand value of fresh produce is crucial for Ya'an's market share, as local products face high sales costs due to geographical and logistical challenges [10]. - The local government is promoting the use of organic and ecological attributes to differentiate products and shift towards high-quality development [10]. - The introduction of the "Hanyuan Red" regional public brand aims to standardize production and increase the added value of agricultural products, with 735,000 boxes of "Hanyuan Red" apples sold to date [13]. Group 3: E-commerce and Live Streaming Growth - E-commerce live streaming has become the primary sales channel for many farmers, with notable influencers achieving significant sales figures, such as "Ran Keqi," who has sold apples worth 30 million yuan since 2008 [12]. - The number of businesses and individuals engaged in e-commerce in Hanyuan has exceeded 2,400, with an expected online retail sales figure of 1.31 billion yuan by 2025 [12]. - The establishment of public live streaming rooms and training programs for local influencers is part of a broader strategy to enhance agricultural sales and improve farmers' incomes [14]. Group 4: Logistics and Infrastructure Development - The development of a cold chain logistics center in Ya'an, with a storage area of 36,600 square meters, is expected to significantly improve the supply chain capabilities for e-commerce [15]. - The integration of logistics improvements with e-commerce initiatives is essential for ensuring the efficient distribution of agricultural products [15].

Core Insights - The wild edible mushroom industry in Yunnan is experiencing significant growth, with the potential to become a trillion-yuan industry driven by natural resources and high-quality development [2][10] - Yunnan is known as the "Kingdom of Wild Mushrooms," with over 900 species, accounting for approximately 36% of the world's known wild edible mushrooms [1][9] Market Dynamics - The peak season for wild mushrooms in Yunnan runs from June to November, with July and August being the months of highest supply [1] - Prices for wild mushrooms have increased this year due to excessive rainfall affecting supply, with chicken mushrooms priced around 120 yuan/kg and green-headed mushrooms at about 70 yuan/kg [3][6] - The price of wild mushrooms typically starts high in June and decreases as supply increases, with prices for the same type of mushroom potentially dropping from 10,000 yuan/kg to several hundred yuan/kg from June to September [3][9] Supply Chain and Distribution - The supply chain for wild mushrooms involves local villagers harvesting mushrooms, which are then sorted and transported via cold chain logistics to markets across the country [7][8] - The Yunnan Mushuihua Wild Mushroom Trading Center is the largest trading market in China, with significant trading volumes reported in June and July [7][8] E-commerce and Retail - E-commerce platforms like Hema and Dingdong Maicai are facilitating the sale of wild mushrooms outside Yunnan, with Hema focusing on major cities like Beijing and Shanghai [4][5] - The development of fresh food e-commerce has simplified distribution channels and expanded the consumer base for wild mushrooms [8][9] Industry Challenges and Opportunities - The wild mushroom industry faces challenges such as climate change and unsustainable harvesting practices, leading to fluctuating production levels [9] - There is a growing need for deep processing and standardization in the industry to enhance product value and profitability [9][10] Export Potential - The demand for Yunnan wild mushrooms is expected to grow, particularly with the rise of Chinese cuisine abroad, which could boost both domestic and international markets [10][11] - The Belt and Road Initiative and RCEP are expected to facilitate trade and logistics, enhancing the export potential of Yunnan's wild mushrooms to Southeast Asia [11][12]

Core Insights - The company "一颗大" successfully transformed from an unknown brand to a leading tomato brand in the market, achieving sales of 10 billion within two years [1][10] - The brand faced significant challenges in entering offline retail channels due to high pricing and low brand recognition, which initially hindered its growth [5][11] - The use of the "灵犀" system from 小红书 provided critical insights into consumer behavior and preferences, enabling the brand to target specific demographics effectively [13][14] Market Entry Challenges - "一颗大" struggled to penetrate offline retail markets, with initial pricing of approximately 30 yuan per kilogram being a major barrier [5][11] - The brand's recognition was low among potential consumers, which compounded the difficulty in establishing a foothold in competitive retail environments [5][10] Strategic Use of Data - The "灵犀" system helped the brand identify high-demand, low-supply products, such as "串收番茄," allowing for focused marketing efforts [6][10] - By analyzing consumer segments, the brand targeted specific groups, such as pregnant mothers, who showed a higher propensity to purchase health-conscious products [9][10] Successful Marketing and Sales Strategy - After refining its target audience, "一颗大" implemented tailored marketing strategies that led to significant online engagement and sales growth on 小红书 [10][12] - The brand's successful online presence facilitated its entry into offline retail, with notable partnerships established with major retailers like 盒马 [10][11] Performance Metrics - The brand achieved a 60% increase in sales through strategic adjustments based on real-time data from the "灵犀" system [12][13] - The brand's products became popular in various cities by adapting to local consumer preferences, demonstrating the effectiveness of localized marketing strategies [12][13] Broader Implications for the Industry - The success of "一颗大" illustrates the importance of understanding consumer needs and leveraging data analytics for market penetration, especially for small to medium-sized brands [16][17] - The "灵犀" system is now available to all brands on 小红书, indicating a shift towards data-driven marketing strategies across the industry [16][18]

Core Insights - The event showcased over 80 quality foreign trade enterprises from Shandong, focusing on five major consumer sectors: leisure food, seasoning and brewing, fresh agricultural products, beverages, and clothing and toys [1][3] - The event attracted nearly 80,000 visitors over three days, achieving on-site sales of 1.04 million yuan and procurement cooperation intentions exceeding 7.3 million yuan [1][3] Group 1: Event Structure and Participation - The event featured a 2,000 square meter exhibition area, with five zones targeting current domestic consumption hotspots, including leisure food, beverages, fresh agricultural products, clothing and toys, and seasoning and brewing [3] - Notable products included "Upgraded Snacks" potato chips, "Authentic Ginseng" health foods, and "Jinsheng" high-quality peanut oil among others [3] Group 2: Business Matching and Orders - The event aimed to create an efficient platform for product sales, experiential scenarios, and business negotiations, successfully connecting leading retail enterprises and major e-commerce platforms [5] - Significant procurement intentions were recorded, including 500,000 yuan from "Upgraded Snacks" and 200,000 yuan from "Mushroom Fresh Path" [5] Group 3: Marketing and Brand Promotion - A comprehensive marketing ecosystem was established, integrating media resources for extensive coverage, resulting in over 40 million views of related reports [7] - The use of social media platforms like Douyin and Kuaishou helped enhance brand visibility and break through domestic market recognition barriers for foreign trade enterprises [7] Group 4: Collaboration Between Old Brands and Foreign Trade - The event facilitated a unique collaboration between "Old Brands" and "Foreign Trade Products," allowing for resource sharing and innovative cooperation models [9] - This partnership aims to leverage the strengths of both sectors to explore deeper synergies in brand sharing, channel connectivity, and resource complementarity [9] Group 5: Overall Impact and Future Directions - The event not only highlighted the strengths of Shandong's foreign trade enterprises but also served as a successful practice in deepening the integration of domestic and foreign trade [10] - It provided strong momentum for local enterprises to penetrate the domestic market and achieve high-quality development [10]