Core Insights - The article highlights the integration of traditional culture and modern tourism in Shanghai's ancient towns during the National Day holiday, showcasing various immersive cultural experiences and activities that attract both locals and tourists [1][2][3] Group 1: New Business Models - The ancient towns are adopting innovative approaches to tourism by blending traditional cultural elements with modern experiences, such as the "New Wang You Garden" Mid-Autumn Festival event featuring activities like music, food, and crafts [2][3] - The combination of ancient streets with contemporary elements, such as fluorescent kayaking and themed dining events, enhances the vibrancy and appeal of these locations [2][3] Group 2: Cultural Experiences - Immersive experiences, such as wearing traditional Hanfu and participating in cultural performances, are becoming increasingly popular among visitors, creating a unique time-traveling sensation [3][4] - Events like the "Moonlight Celebration" in Fengjing ancient town feature performances that blend traditional music and modern aesthetics, attracting photography enthusiasts and enhancing the cultural atmosphere [4][5] Group 3: Visitor Engagement and Economic Impact - The influx of visitors during the holiday period has significantly boosted local economies, with Fengjing tourism area expecting around 140,000 visitors and an estimated total consumption of approximately 16 million yuan [6] - The introduction of new retail spaces showcasing intangible cultural heritage products has also contributed to increased sales, with some shops reporting revenue up to four to five times higher than regular days [6][7] Group 4: Transportation and Accessibility - The implementation of convenient transportation options, such as boat rides from metro stations to ancient towns, enhances the overall visitor experience and encourages more tourists to explore these cultural sites [7]