Core Viewpoint - The article highlights the launch of the "818 National Environmental Day" by Mogan Mountain Home, emphasizing a marketing paradigm shift that combines emotional engagement with environmental consciousness to stimulate consumer demand and enhance the shopping experience [3][22]. Group 1: Marketing Strategy - Mogan Mountain Home's "818 National Environmental Day" is not merely a promotional event but a campaign that leverages emotional connections through the theme "Hug for Environmental Home," transforming shopping into a warm emotional experience [3][22]. - The campaign encourages intimate interactions, using the concept of a hug as a symbol to alleviate daily stress and foster emotional connections within the home environment [4][6]. Group 2: Environmental Commitment - Mogan Mountain Home has a 30-year commitment to environmental protection, rooted in a strong belief in sustainability and continuous technological innovation, establishing a solid foundation for healthy homes [7][10]. - The company has pioneered various eco-friendly technologies, including the first domestic eco-board in 2000 and the formal introduction of formaldehyde-free technology in 2009, leading to the development of the ENF-level standard for eco-friendly products [8][10]. Group 3: Product Offerings and Promotions - During the "818 National Environmental Day," Mogan Mountain Home offers significant discounts on three core product categories: boards, whole-house customization, and flooring, making eco-friendly living more accessible [15][20]. - Specific promotions include government subsidies of up to 15% on Mogan boards and special pricing for various product packages, enhancing affordability for consumers [15][18]. Group 4: Consumer Engagement - The campaign invites consumers to engage in a simple act of hugging, which symbolizes their investment in a healthier and more sustainable lifestyle, reinforcing the emotional and environmental values of the brand [22]. - Mogan Mountain Home positions itself as a leader in promoting a lifestyle that integrates environmental responsibility with emotional well-being, encouraging consumers to embrace a green lifestyle [13][22].