Core Insights - Lotus has launched its new models EMEYA and ELETRE in Shanghai, with starting prices of 538,000 yuan and 558,000 yuan respectively, offering various customer benefits such as lifetime warranty and financing options [1][2] Group 1: Product Launch and Pricing - The new EMEYA model is available in three variants: EMEYA 600 at 538,000 yuan, EMEYA 600 SE at 588,000 yuan, and EMEYA 900 at 828,000 yuan [2] - The ELETRE model also comes in three variants: ELETRE 600 at 558,000 yuan, ELETRE 600 SE at 608,000 yuan, and ELETRE 900 at 838,000 yuan [2] - Customers can enjoy a 5,000 yuan customization fund and a zero down payment financing plan upon purchase [1][2] Group 2: Brand Philosophy and Heritage - Lotus emphasizes its commitment to the "For the Drivers" philosophy, focusing on pure driving pleasure despite market trends suggesting a decline in driving enthusiasts [8] - The company has a rich history in the automotive industry, contributing to both fuel and electric vehicle advancements since its establishment in 1948 [9] Group 3: Technological Innovations - The new models feature advanced digital control technologies that address the long-standing challenge of balancing handling and comfort in vehicles [6] - Unique technologies include the world's first production electric active dual-layer rear wing and the only active stabilizer bar in a domestic electric SUV, enhancing performance significantly [6] - The models are designed to provide a blend of track-level precision and comfort, adapting to driving conditions intelligently [6] Group 4: Market Positioning and Future Outlook - Lotus aims to continue its legacy of innovation and originality in the automotive industry, leveraging its British racing heritage and smart technology [9] - The company is positioned to drive high-quality development in the automotive sector amidst the trends of electrification and digitalization [9]